VR has reached a tipping point in its introductory process to our mainstream culture. According to Gartner, a research company, VR is “rapidly approaching a much more mature stage, which moves it off the emerging technology class of innovation profiles.” This comes as more and more people have adopted the limitless potential of using VR…

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Crosswater’s Audio Engineer, VR/360 producer, and avid airplane enthusiast, Dan, had a chance to ride in a B-17 recently. Here are some pictures that he captured on the ride. He brought along the Garmin VIRB to capture a VR/360 aerial view of Buffalo. Stay tuned to Crosswater’s social media pages to see the exclusive Immersive…

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For some who experience motion sickness, VR can be difficult to use for extended periods of time, if at all. However, motion sickness caused by simulated VR/AR environments could soon be a thing of the past. Palmer Luckey, the founder of Oculus and creator of the first modern Virtual Reality headset which was unveiled in…

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Crosswater’s partnership with the University at Buffalo has yielded some exciting results! Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed…

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Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up. 75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons. And it works, too. Read this brief article and learn…

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VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers.   This is an important quality, which is why the University of North Carolina has been using VR to teach its students cultural competencies to reduce any natural biases.   “In an era ripe with mistrust and…

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VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them. #VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture https://mashable.com/video/virtual-reality-amputees-feel-prosthetics/#hKnbVVkedmqz

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Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

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What’s the buzz in the VR community? Magic Leap. Magic Leap has been developing secretive VR/AR/XR technologies for years, and has attracted some of the biggest tech investors, including Google. Take a look at this video to learn more about what the future of Immersive technology has in store. #VR #AR #XR #Virtualrealuty #augmentedreality #extendedreality…

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Crosswater’s co-founder and composer, John Michael Adamo, had fun last week making a new rendition of the Cellino & Barnes jingle for the #cellinoandbarneschallenge. So much fun that he’s decided to create another! This one has a very dark and mysterious feel. John has written every iteration of the jingle for the last 20+ years. We nominate you!…

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