Saddle up! Crosswater produced a promotional 360 video in VR for the Lothlorien Therapeutic Riding Center in East Aurora, NY. Lothlorien is a non-profit organization that offers opportunities for the disabled to find comfort on horseback. Take a step inside of their beautiful facility and learn about the benefits that they offer to their riders…

Read More

It seems like with just the blink of an eye, VR has invaded another industry. From medicine, to entertainment, to education and training; VR is revolutionizing the way that we experience media content. Now, SeaWorld in Orlando has introduced a roller coaster equipped with VR goggles that send riders on an immersive roller coaster ride!…

Read More

We all know VR as a media platform that facilitates full ‘immersion’, but there are still steps to take to reach full ‘presence.’ One of the most interesting of these advancements was recently debuted at the Sundance Film Festival. HaptX gloves use haptic technology to to simulate touch. Stimulation of the sense of touch, paired…

Read More

Methods of education have remained constant for decades, and VR offers a much needed alternative to traditional learning. According to a study conducted by a university in China, “Students from each grade level achieved more progress by VR-based learning than traditional teaching.” This could have to do with the younger generation’s exposure to an over-saturated…

Read More

All aboard the VR Train! Put on your headphones to experience the power of spatial audio. Adding a spatial audio sound design to any 360 video will enhance its immersive impact. Listen to this train as it speeds by, and get a taste of spatial audio as it interacts with your perspective. Crosswater specializes in…

Read More

What’s Facebook CEO Mark Zuckerberg’s goal for VR? To acquire 1 billion users! He hopes that the release of Oculus’ standalone headset in 2018 will bring us closer to that goal by offering the most accessible and affordable VR experience that the world has ever seen. #VR #Virtualreality #billionusers #facebook #markzuckerberg #oculus #experience #virtual #possibility…

Read More

Did 2017 pan out the way we’d expected? Take a look at this article to compare 2017 projections of the VR industry to actual results from the last year. This may help us to understand the certainty of the 2018 market projections. #VR #virtualreality #market #projections #predictions #technology #newyear #aNewWay #buffalo #welcometothefuture #immersion #immerseyourself http://www.tomshardware.com/news/2017-vr-industry-predictions-revisited,36199.html

Read More

The VR/AR industry has been full of surprises so far, but we’re just getting started. Take a look at new products and virtual experiences that you can expect to see in the coming year. Stay tuned for more surprising innovations! #surprise #innovate #VR #VRindustry #VirtualReality #immersion #immerseyourself #buffalo #newyear #experience #welcometothefuture https://www.technologyreview.com/s/609649/five-of-the-coolest-looking-vr-and-ar-headsets-apps-and-more-coming-in-2018/

Read More

Gather round for an immersive jazz experience, and get the best seat in the house. Mark Filsinger’s Eleventet performs the tune “Softly.” Thanks to his entire ensemble and the Buffalo Jazz Collective for lending their musical talents. Thanks to the Louis P Ciminelli Recital Hall at Buffalo State and the Buffalo State Music Department for…

Read More

Adjusting back into the real world has always been a challenge for inmates who have been incarcerated for the majority of their lives. Some prisons have adopted VR programs to guide their transition and facilitate their second chances. This is just another example of how Virtual Reality is changing the way that we operate as…

Read More