Blog

LA Biomed

August 2, 2018

L.A. BioMed provided the backdrop for this shot, with Crosswater’s LA based immersive director, Russell Vargo, preparing to capture Harbor–UCLA Medical Center‘s Dr. William Stringer give a talk about patient…

VR Training

August 1, 2018

VR has proven itself to be an effective training tool by providing people with realistic demonstrations, in which they can immerse themselves to experience it first hand. It’s been used…

Empathy Machine

July 31, 2018

VR is often recognized as an “empathy machine” for its ability to evoke strong emotional reactions with the immersive power it holds. This article explains how some students gained new…

VR/AR in Healthcare

July 26, 2018

VR/360 and AR technologies have already provided a much needed shake-up to the Healthcare industry, and its potential only keeps growing. From medical education to patient experience to medical research,…

Ancient Egyptian Tomb VR/360

July 25, 2018

Relics from the past and technology of the future collide in this VR/360 video. The tomb of Nefertari, an ancient Egyptian queen, has been called the Sistine Chapel of Ancient…

Enhancing Business Objectives

July 24, 2018

With all the buzz surrounding VR, businesses need to wonder, ‘Can VR enhance my business in any way?’ The short answer is yes. VR is a versatile medium that allows…

VR can reduce Racial Bias

July 23, 2018

VR has been dubbed as “The Ultimate Empathy Machine” for its ability to evoke strong, emotional reactions. This story shows an example of how the power of immersion can help…

Crosswater at the Serious Play Conference

July 20, 2018

Jacobs School of Medicine and Biomedical Sciences provided the backdrop for this year’s Serious Play Conference. Serious Play is a globally attended leadership conference for professionals who embrace the idea…

Experiential Retail

July 19, 2018

There’s a growing trend in the E-Commerce world called “Experiential Retail.” What’s the driving force behind it? You guessed it, the power of Immersive VR/360 and AR to turn online…

VR Assimilating Ex-Cons

July 18, 2018

VR offers incarcerated individuals with the opportunity to adjust and assimilate back to life on the outside to better prepare them for the transition into today’s society. “When he took…

VR is Memorable

July 17, 2018

In our modern media landscape, young students are inundated with constant media messages. VR/360 offers the immersive push needed to break through the noise and engage students. New research conducted…

The Power of Music

July 16, 2018

Here at Crosswater, we believe in the power of music. This article by Harvard Health Publishing backs up our beliefs with scientific data gathered by the Harvard Medical School. They…

CABHI Conference

July 13, 2018

Crosswater attended the Centre for Aging and Brain Health Innovation (CABHI) event at the JLabs in Toronto’s MaRS Centre. The beautiful building overlooks the scenic Queen’s Park and the Ontario Legislative building. Crosswater’s connection with…

Crosswater at Serious Play

July 13, 2018

The Serious Play Conference is coming to Buffalo! In it’s eighth year, Serious Play is a leadership conference for professionals who embrace the idea that games can revolutionize learning. Speakers…

Medical VR

July 12, 2018

Since being adopted by mainstream culture, VR/360 technology has proven itself to be more than a gaming device. It’s a versatile tool with practical applications across all industries. This article…