Blog

VR To Reduce Biases

August 22, 2018

VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers.   This is an important quality, which is why the University of…

VR Prosthetics

August 21, 2018

VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel…

VR Shopping at Walmart

August 20, 2018

Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort…

The Erie County Fair

August 17, 2018

Crosswater is at The Erie County Fair today with our partners at University at Buffalo showcasing our VR/360 technology! It’s always such a delight to see the look of amazement…

Crosswater’s Floating VR/360 Rig

August 16, 2018

The powers of levitation are at work with Crosswater’s floating VR/360 rig! Can you figure how it’s done? If you want the answer to this new technique, reach out to…

Magic Leap

August 15, 2018

What’s the buzz in the VR community? Magic Leap. Magic Leap has been developing secretive VR/AR/XR technologies for years, and has attracted some of the biggest tech investors, including Google.…

#cellinoandbarneschallenge

August 14, 2018

Crosswater’s co-founder and composer, John Michael Adamo, had fun last week making a new rendition of the Cellino & Barnes jingle for the #cellinoandbarneschallenge. So much fun that he’s decided to create another!…

Industrial VR

August 14, 2018

VR has proven to serve many functions other than for typical consumer purposes. Learn how Industrial VR is changing the way that companies can interact with customers. In this example,…

Facebook Spaces

August 13, 2018

Your social media experience could shift in the near future because of, you guessed it, VR. Since purchasing Oculus in 2014, Facebook has been working on integrating VR into their…

Mini’s VR/360

August 10, 2018

Crosswater’s LA based Immersive Director, Russell Vargo, worked on this VR/360 production for MINI, and it’s closing in on 1 million views! We’d like to extend a major thank you…

#cellinoandbarneschallenge

August 9, 2018

Crosswater’s co-founder and composer, John Michael Adamo, did his own Honky-Tonk rendition of the Cellino & Barnes jingle from his studio in our office here in Buffalo. He has written…

Cellino and Barnes Challenge

August 8, 2018

Crosswater’s co-founder and composer, John Michael Adamo, has written every iteration of the iconic jingle for Cellino & Barnes for the past 20+ years. Now, the tune’s legacy lives on…

VR Education

August 7, 2018

VR is quickly earning its role as an integral part of modern classrooms. Educators for all learning levels have been finding great benefits by using VR in the classroom.  …

VR of Hiroshima

August 6, 2018

August 6, 1945. The U.S. dropped an atomic bomb on Hiroshima, Japan, and 3 days later, dropped another on Nagasaki to end World War 2. Now, exactly 73 years later,…

VR/360 at Canalside Buffalo

August 3, 2018

Get a spectacular front row view of this fire spinner at Canalside Buffalo. #immerseyourself into the Crosswater produced VR/360 Immersive video. Use a VR headset and headphones to properly experience…