VR/360

VR’s potential to transform the approach taken by pediatric doctors to reduce stress, anxiety and discomfort is staggering. Stanford Children’s Health – Lucile Packard Children’s Hospital was one of the first hospitals in the country to implement VR ‘Distraction Therapy.’ Read the article to hear the personal story of how doctors were able to reduce…

VR has made revolutionary strides in education. The immersion offered by VR/360 media content has the potential to increase information retention, improving the effectiveness of teaching. This article breaks down advantages and benefits of all aspects associated with using VR/360 content for education. Crosswater specializes in VR education for all grade levels. Contact Crosswater at…

Today is Labor Day. At Crosswater, we’re thinking about how the future of training workers is shifting with the introduction of VR into the workplace. Research has backed the claims that VR creates much more memorable experiences than traditional video. That is why so many businesses across all realms of industry have chosen VR as…

See and feel the roar of the USAF Thunderbirds in an immersive experience captured by Crosswater VR/360 Producers, Dan & Lauren! Look up to the sky and follow the formation of F-16 Thunderbirds soaring overhead! Crosswater’s audio engineers have years of experience in sound designing spatial audio, so make sure to wear your headphones for…

For some who experience motion sickness, VR can be difficult to use for extended periods of time, if at all. However, motion sickness caused by simulated VR/AR environments could soon be a thing of the past. Palmer Luckey, the founder of Oculus and creator of the first modern Virtual Reality headset which was unveiled in…

Crosswater’s partnership with the University at Buffalo has yielded some exciting results! Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed…

Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up. 75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons. And it works, too. Read this brief article and learn…

VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers. This is an important quality, which is why the University of North Carolina has been using VR to teach its students cultural competencies to reduce any natural biases. “In an era ripe with mistrust and…

VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them. #VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture https://mashable.com/video/virtual-reality-amputees-feel-prosthetics/#hKnbVVkedmqz

Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

Distraction Therapy

VR Education

VR Training

Thunder of Niagara Airshow VR/360

Ending Simulation Sickness

VR/360 with UB

VR Marketing

VR To Reduce Biases

VR Prosthetics

VR Shopping at Walmart