News

See and feel the roar of the USAF Thunderbirds in an immersive experience captured by Crosswater VR/360 Producers, Dan & Lauren! Look up to the sky and follow the formation of F-16 Thunderbirds soaring overhead! Crosswater’s audio engineers have years of experience in sound designing spatial audio, so make sure to wear your headphones for…

For some who experience motion sickness, VR can be difficult to use for extended periods of time, if at all. However, motion sickness caused by simulated VR/AR environments could soon be a thing of the past. Palmer Luckey, the founder of Oculus and creator of the first modern Virtual Reality headset which was unveiled in…

Crosswater’s partnership with the University at Buffalo has yielded some exciting results! Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed…

Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up. 75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons. And it works, too. Read this brief article and learn…

VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers. This is an important quality, which is why the University of North Carolina has been using VR to teach its students cultural competencies to reduce any natural biases. “In an era ripe with mistrust and…

VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them. #VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture https://mashable.com/video/virtual-reality-amputees-feel-prosthetics/#hKnbVVkedmqz

Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

Crosswater is at The Erie County Fair today with our partners at University at Buffalo showcasing our VR/360 technology! It’s always such a delight to see the look of amazement on people’s faces who try it. People of all ages are excited to discover a new virtual world. Contact Crosswater at (716) 884-8486, on Facebook,…

The powers of levitation are at work with Crosswater’s floating VR/360 rig! Can you figure how it’s done? If you want the answer to this new technique, reach out to Crosswater’s Immersive VR/360 engineers Dan and Lauren at crosswater@crosswater.net for details. In this scenario, the team is preparing to capture a University at Buffalo…

What’s the buzz in the VR community? Magic Leap. Magic Leap has been developing secretive VR/AR/XR technologies for years, and has attracted some of the biggest tech investors, including Google. Take a look at this video to learn more about what the future of Immersive technology has in store. #VR #AR #XR #Virtualrealuty #augmentedreality #extendedreality…

Thunder of Niagara Airshow VR/360

Ending Simulation Sickness

VR/360 with UB

VR Marketing

VR To Reduce Biases

VR Prosthetics

VR Shopping at Walmart

The Erie County Fair

Crosswater’s Floating VR/360 Rig

Magic Leap