June 2018

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Crosswater in Mexico!

Crosswater goes where the action is!
Enjoy the view of Oaxaca, Mexico through the lenses of Crosswater’s Immersive Director, Russell Vargo, who was on location capturing VR/360 footage and spatial audio for for Total Media VR‘s Red Trunk Project, a non profit organization that uses cultural artifacts to teach children how to be accepting and curious about other cultures.
If you’re curious about the flying saucer device clothed in orange below the GoPro OmniPro camera, it’s the HEAR360 8Ball omni-binaural microphone used to capture #spatialaudio.
The piece of music you’re hearing is an original composition by Crosswater’s co-founder, John Michael Adamo.
View Red Trunk’s website to learn more: https://redtrunkproject.org/index.html
#VR #VR360 #virtualreality #photography #Mexico #oaxaca#redtrunk #immersive #vrproduction #mediaproduction#welcometothefuture

Crosswater’s UB Partners

Music to learn by…

Dr. Lisa Jane Jacobsen and Dr. Chris Cohan are featured on NPR’s 88.7 WBFO for her unique approach to teaching Med students about how to communicate with and treat LGBT patients. She’s got an interesting and effective approach… through song! Crosswater was proud to have teamed up with the two professors.
Click on the link and scroll to the bottom to find the Crosswater produced video and audio of her singing Fred Small’s “Everything Possible.”
#videoproduction #medicaleducation #education #mediaproduction #audioproduction #sounddesign #traditionalmedia #buffalo #UB #BuffaloNY #LGBT

VR Headsets

Confused about which VR headset is right for you? You are not alone.
The marketplace can seem a bit overwhelming for a first time buyer. Luckily, Business Insider has put together this guide to purchasing your first VR headset.
http://www.businessinsider.com/best-vr-headset
#VR #Virtualreality #VRHMD #VRheadset #oculus #HTCvive #immersive #VRproduction #buffalo #businessinsider #aNewWay #welcometothefuture

Content Marketing

There has been a shift in the ways that products and services are advertised to their target markets.
Online, social media marketing has become hugely important for businesses, large & small, to cultivate a positive perception of their brands.
Having professional media content is the critical difference that sets apart the pros from the amateurs.

Here at Crosswater, we can assist you every step of the way to create beautiful & engaging content, whether it be on traditional or immersive media platforms.
Contact us at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to discuss all of the possibilities. #mediaproduction #VRproduction #videoproduction #audioproduction#buffalo #immersivemedia #traditionalmedia #immersive #360video#sounddesign #video #audio #advertising #marketing

Why Is Content Marketing Important for Your Business?

 

VR Journalism

As technology evolves, almost every industry adapts to the changes. Journalism is no exception to this rule. VR has provided a new platform for journalists and storytellers to communicate their messages.

The unedited, realistic impact of immersive VR/360 experiences creates empathy towards the subjects of the stories, and bridges the gap of distrust between journalists and viewers.

Read the article to learn more about the potential of VR/360 content being adopted by journalists to tell important stories.

#VR #Virtualreality #VRjournalism #news #stories #storytelling #immersive #experience #360video #buffalo #VRproduction #welcometothefuture

https://news.elearninginside.com/how-vr-in-journalism-education-keeps-learners-abreast-with-a-rocky-media-landscape/

Oculus TV

Oculus just announced their newest feature in VR: Oculus TV. This feature is for lovers of technology and entertainment.
The app allows you to stream your favorite movies and TV shows to a flatscreen television in a virtual space. Oculus claims that it is equivalent to watching TV on a 180-inch screen.
This is just another example of how VR is changing the ways that we interact with technology.
#OculusTV #oculus #VR #Virtualreality #technology #streaming #expereince #innovative #welcometothefuture https://www.theverge.com/2018/6/25/17500614/oculus-tv-vr-television-streaming-hub-launch

UB Medical Campus VR Tour

Are you or someone you know considering a career in medicine?

The University at Buffalo is home to the brand new, cutting edge Jacobs School of Medicine and Biomedical Sciences, located right in the heart of the Buffalo Niagara Medical Campus.
Let Emily, your UB tour guide, show you around the beautiful 8-story, $375 million campus that UB’s medical students now call home.
This Crosswater produced Immersive VR/360 Tour will let you see and hear the sights and sounds that every prospective medical student should experience in their quest for higher education.
#VR #medicaleducation #UB #buffalo #medical #tour #immersive #VRtour #experience #university #medicalstudent #VRmarketing #VRproduction #welcometothefuture

UB Gross Anatomy Lab

Since opening its doors last year, The University at Buffalo‘s Jacobs School of Medicine and Biomedical Sciences has been advancing medical education for its students.
These pictures show the brand new, state of the art, Gross Anatomy Lab.
Stay tuned to Crosswater’s social media feeds this afternoon to experience an Immersive VR/360 tour of the beautiful new campus.
#VR #VRtour #UB #Buffalo #virtualreality #360video #medicaleducation #medical #mediaproduction #VRproduction

Peter Rubin’s take on VR

VR has been dubbed as “The Ultimate Empathy Machine” for its unique ability to help people understand and experience different perspectives. However, a VR reporter, author of a new book about VR & editor for Wired Magazine, Peter Rubin, explains how this title doesn’t go far enough.
Beyond empathy, he says, VR provides an ability to “induce intimacy between people.”
Have a look at the article and listen to the podcast to get a sense of Rubin’s commitment to VR/360 technology.
#VR #virtualreality #empathy #wired #podcast #immersion #360video #spatialaudio #VRproduction #aNewWay #welcometothefuture http://knowledge.wharton.upenn.edu/article/vr/

You’ve got to love the sight of Crosswater’s VR/360 GoPro#OmniPro camera and Zoom #H2n Spatial Audio microphone glimmering in the sunlight at Outer Harbor Buffalo. This is one of the many beautiful landscapes that Crosswater’s producers have captured in immersive VR/360 so far this summer.
Like, follow, subscribe to and share our social media to stay in the loop so you don’t miss any exclusive, Crosswater produced, VR/360 content.
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#VR #Virtualreality #sunlight #360video #spatialaudio #microphone#immersive #GoPro #buffalo #buffaloouterharbor #zoom#buffaloNY #VRproduction #mediaproduction #welcometothefuture