VR is revolutionizing the future of media content and how it is consumed. “There’s a really powerful emotional, low-hanging fruit piece here,” said Michael Ludden, the Director of Product for Watson Developer Labs & AR/VR Labs at IBM, in regards to immersive VR/360 media content as a vehicle for storytelling. Take a look at the…

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Over history, emerging forms of media have taught us how to be more empathetic by delivering messages in increasingly effective ways. VR is no exception to that trend. The immersion experienced by VR users gives them more insight into the struggles of their fellow humans, and it also gives more insight to content creators about…

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“Technology is the best friend of humanity, because it helps us to change effectively.” Take a look at this video to learn how VR is transforming research and treatment of mental health disorders, ranging from phobias to PTSD. #VR #virtualreality #mentalhealth #VRforGood #buffalo #VRproduction #VRmarketing #research #immersion #welcometothefuture

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In case you haven’t had the opportunity to see the University at Buffalo new medical campus, here is an immersive VR/360 view from inside the breathtaking lobby of the UB Jacobs School of Medicine and Biomedical Sciences. Crosswater’s VR team is thrilled at how UB’s campuses come to life with our immersive VR/360 media content.…

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Would you like to use a pain-killer without having to take dangerous pills? Virtual Reality makes it possible. Burn victims from around the world have found great value in using VR to reduce their pain and discomfort when their bandages are replaced. That simple process can become excruciatingly painful with severe burns. Take a look…

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Over the past few years, advertisers have shifted towards online ads to capture more viewers. They are beginning to take that one step further.   Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to discuss the virtual possibilities, and how we can help create the content that will drive your business into the…

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Google Expeditions is an educational VR program for young students. The immersion offered by VR opens kids up to new perspectives & experiences, and jumpstarts their imaginations! Crosswater is a provider of Google Expeditions. Contact us at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to learn more about what this service could offer to your…

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The ways in which VR innovates mundane tasks are seemingly endless. Take a took at this article and video about a Dublin-based start-up called MeetingRoom, who are bringing a whole new tool box to businesses. They are using VR to revolutionize outdated conference calls with a virtual room equipped with interactive capabilities. They will provide…

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Crosswater is the sole VR Production company used by the University at Buffalo to usher in a new era of immersive learning and marketing. In this picture, our VR producers Dan and Lauren are prepping the James Platt White Conference Room for its VR/360 debut. This seldom-recognized room is located in the UB Library, and is a…

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Crosswater is your one-stop-shop for all of your Immersive Media needs. Our VR/360 content is fully immersive, bolstered with 360 video and spatial audio. Follow and share our social media pages and explore our website to discover what traditional or immersive media experiences Crosswater can create for you. #media #production #buffalo #mediaproduction #multimedia #videoproduction #audioproduction…

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