Crosswater’s partnership with the University at Buffalo has yielded some exciting results! Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed…

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Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up. 75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons. And it works, too. Read this brief article and learn…

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VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers.   This is an important quality, which is why the University of North Carolina has been using VR to teach its students cultural competencies to reduce any natural biases.   “In an era ripe with mistrust and…

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VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them. #VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture https://mashable.com/video/virtual-reality-amputees-feel-prosthetics/#hKnbVVkedmqz

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Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

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The powers of levitation are at work with Crosswater’s floating VR/360 rig! Can you figure how it’s done? If you want the answer to this new technique, reach out to Crosswater’s Immersive VR/360 engineers Dan and Lauren at crosswater@crosswater.net for details.   In this scenario, the team is preparing to capture a University at Buffalo…

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What’s the buzz in the VR community? Magic Leap. Magic Leap has been developing secretive VR/AR/XR technologies for years, and has attracted some of the biggest tech investors, including Google. Take a look at this video to learn more about what the future of Immersive technology has in store. #VR #AR #XR #Virtualrealuty #augmentedreality #extendedreality…

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VR has proven to serve many functions other than for typical consumer purposes. Learn how Industrial VR is changing the way that companies can interact with customers. In this example, water solutions provider Xylem Inc., uses VR to help its customers weigh their options for products that they may have difficulty understanding. They do this…

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Your social media experience could shift in the near future because of, you guessed it, VR. Since purchasing Oculus in 2014, Facebook has been working on integrating VR into their platform with the virtual hangout spot, Facebook Spaces. Mark Zuckerberg has even presented the goal to get 1 billion people in VR on Facebook. Stay…

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Crosswater’s LA based Immersive Director, Russell Vargo, worked on this VR/360 production for MINI, and it’s closing in on 1 million views! We’d like to extend a major thank you to Radiant Images for their world class camera rentals, Torus Media Labs for their Canvas 360 software which allowed for stabilization of shaky footage, and…

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