The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…

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The Oculus GO recently transformed the VR market by offering the industry’s most inexpensive and accessible headset. Now they’re announcing that they’ll “offer a sneak peek at what to expect in the next five years,” at this years Connect 5 conference in late September. Here at Crosswater, we’ve got high hopes and expectations for what…

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Virtual Reality is becoming increasingly recognized for the innovations it offers to educators. Modern students are constantly inundated with media messages and require a high level of immersion to maintain their attention. VR/360 provides that immersion, and new techniques to help teachers provide better, more captivating learning experiences to their students. Crosswater is a provider…

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Want to learn more about the most exciting new trend in media? This article helps put all of the unique benefits of Immersive VR/360 Content into perspective. For further information and to learn how VR can beneift you and your organization, contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn. #mediaproduction #trends #vr #virtualreality…

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Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…

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Qualcomm just announced the release of a new VR processor that will allow for higher resolution video displays in future portable VR headsets. The announcement gives us a glimpse into what we can expect from the sequel to the recently released Oculus GO. This new product is sure to be a staple in future iterations…

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VR? AR? MR? Sometimes it can be difficult to keep up with the latest iterations of this rapidly evolving technology. Brush up on the characteristics of each of these in this article. #VR #AR #MR #VirtualReality #360video #vrproduction #VRmarketing #immersion #innovation #buffalo #welcometothefuture https://analyticsindiamag.com/what-is-the-difference-between-virtual-reality-augmented-reality-and-mixed-reality/

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The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

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Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

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Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

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