Starting this summer, Macy’s will be selling furniture in VR. They join the growing list of retailers who have found a value in using VR/AR to keep up with evolving technological advances. Read the article to learn more and get ready to shop in VR! #business #efficient #VR #virtualreality #AR #aNewWay #innovative #immersive #thinkoutsidethebox #shopping…

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It’s no secret that we have a problem with prescription pain killers in this country. With VR, we can reduce consumption of pain killers for procedural pain and anxiety. Read this story about a 10-year-old, Blaine, who’s pain and discomfort was drastically reduced by allowing him to play immersive VR/360 video games during uncomfortable procedures.…

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According to this article in Forbes, 93% of teachers think that their students would be excited about learning in VR/360, and that it would be an effective tool in their education toolbox. This trend is beginning to pick up speed. From kindergarten to college, students are highly responsive to learning in Virtual Reality. Crosswater is…

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“According to the Lancet commission on global surgery, the surgical workforce would have to double to meet the needs of basic surgical care for the developing world by 2030.” Those are big numbers. Educators in medical training see VR as a way to efficiently train large number of students simultaneously. Not only will this drive…

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Making plans for the weekend? Think about attending the Buffalo Home Show where you’ll see Crosswater’s client, Buffalo Solar Solutions Inc., introduce Crosswater’s VR/360 experience of a residential Solar Installation. Be the first to check it out! Read the story to learn more about how Crosswater and Buffalo Solar Solutions are collaborating on a variety of VR/360 projects…

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Researchers have been studying the relationship between VR and empathy for 15 years. Their findings? VR creates experiences, and experiences create empathy. VR producers know this. It pushes us to create experiences that will have socially redeeming value. The power of VR can change how we think. #VRforGood #Virtualreality #innovative #prevalent #immersive #immerseyourself #welcometothefuture #buffalo…

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Ground-breaking VR technology is allowing multiple scientists to see inside human cell simultaneously, giving researchers a 3D tool to improve doctor interaction and help analyze how cancer drugs work. Take a look at this video to see the revolutionary practice in action. VR technology is the future. #medical #VR #Virtualreality #VRtraining #innovative #prevalent #immersive #education…

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Crosswater’s interns get thrown right into the action! Here’s our energetic team of aspiring 3D modelers, Unity Developers and Immersive Media Producers who are working in pre-production to develop an original animated short in VR. We are excited to see what these young minds can offer! #VR #unity #unitydeveloper #intern #3dmodeler #360video #immersive#immersivemedia #virtualreality #creative #mediaproduction#VRproduction #buffalo #immerseyourself #welcometothefuture  

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Crosswater’s VR/360 team experienced the future of Dentistry at UB’s school of Dental Medicine, one of the Top 10 in the nation. For those of you considering dentistry in your future, soon you’ll be able to immerse yourself in a VR experience of how you can perfect your dental skills in UB’s new $25 million…

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If you are a nurse, studying to become a CRNA, wouldn’t you like to test your skills in a high fidelity simulation lab before you joined a team in a real OR? You can at the University of Buffalo’s School of Nursing. UB School of Nursing  And soon, you’ll see how Crosswater has captured the CRNA…

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