Posts Tagged ‘vr marketing’
VR is Memorable
Recent research suggests that Immersive VR/360 content is more memorable than traditional video. People are more likely to remember things that they experience as opposed to things they only observe. VR is the powerful medium that is able to transition the viewer from observing to experiencing. This quality is what makes VR/360 such an effective…
Read MoreVR for Pain Management
The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…
Read MoreUB’s GRoW Home in VR/360
Have you seen University at Buffalo’s award winning GRoW Home? If you have dreams of designing your own home, then consider the incredible experiences you’ll get at the UB School of Architecture and Planning. This student-designed sustainable living project placed second in the U.S. Department of Energy’s national intercollegiate Solar Decathlon. It has travelled across…
Read MoreOculus Connect 5 Conference
The Oculus GO recently transformed the VR market by offering the industry’s most inexpensive and accessible headset. Now they’re announcing that they’ll “offer a sneak peek at what to expect in the next five years,” at this years Connect 5 conference in late September. Here at Crosswater, we’ve got high hopes and expectations for what…
Read MoreVR in Education
Virtual Reality is becoming increasingly recognized for the innovations it offers to educators. Modern students are constantly inundated with media messages and require a high level of immersion to maintain their attention. VR/360 provides that immersion, and new techniques to help teachers provide better, more captivating learning experiences to their students. Crosswater is a provider…
Read MoreGuide to HMD’s
With the many innovative uses for VR/360 content comes an array of specialized choices of Head Mounted Displays (HMD’s). The details of all the choices can get very specific and a bit overwhelming. Luckily, AdWeek has put together this guide to understand the choices on the market, and to help you become an informed…
Read MoreBenefits of VR
Want to learn more about the most exciting new trend in media? This article helps put all of the unique benefits of Immersive VR/360 Content into perspective. For further information and to learn how VR can beneift you and your organization, contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn. #mediaproduction #trends #vr #virtualreality…
Read MoreVR/360 Tour – UB South Campus
Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…
Read MoreQualcomm: Innovating VR Headsets
Qualcomm just announced the release of a new VR processor that will allow for higher resolution video displays in future portable VR headsets. The announcement gives us a glimpse into what we can expect from the sequel to the recently released Oculus GO. This new product is sure to be a staple in future iterations…
Read MoreVR Used for Pain Relief
A growing trend in the medical field is the use of VR to reduce discomfort without the need for invasive pain medications during routine procedures. It’s a concept that doctors have been experimenting with for years, but it is just now beginning to catch on as VR continues to push it’s way into the mainstream.…
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