The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

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While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

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Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

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Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

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It’s been 4 years since Facebook bought Oculus and became a major player in the VR game. Today, Zuckerberg’s commitment to VR development is unwavering. Take a look at what he had to say about the media platform that he believes will exponentially gain popularity. #facebook #oculus #VR #virtualreality #innovative #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture…

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It’s Friday, and that means more exclusive VR content from the University at Buffalo! and was recently restored to reflect UB’s modern approach to higher education. The freshly renovated space provides an inspirational setting for all of UB’s future architecture graduates. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at UB. Stay…

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As VR becomes more prevalent in education, we begin to see the new and exciting ways that school kids can use the technology to improve their learning experiences. The success of Google’s educational VR Program, Google Expeditions, has led them to this exciting new arena. Students can now take more control of their education by…

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The University of Buffalo’s Jacobs School of Medicine and Biomedical Studies opened late last year, opening new doors for its medical students with state-of-the-art medical equipment. This is a view from inside of The Surgical Skills Simulation Lab. Get a close up look of these future doctors as they discover what it is like to…

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Facebook‘s annual F8 Conference begins today. While there are many areas of focus to discuss this year, VR/360 is sure to have a seat at the table. Soon, we will learn the extent to which VR will be further propelled into the public eye. #facebook #oculus #f8conference #VR #Virtualreality #360video #ar #immersive #experience #futuristic #welcometothefuture…

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Crosswater takes pride in the VR/360 experiences we’ve created with the University at Buffalo, especially for the Boldly Buffalo Campaign that launched Friday night! These smiling faces represent some of the team from Crosswater and UB who have been instrumental in bringing VR experiences to the forefront of higher education. Read about the Boldly Buffalo…

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