Qualcomm just announced the release of a new VR processor that will allow for higher resolution video displays in future portable VR headsets. The announcement gives us a glimpse into what we can expect from the sequel to the recently released Oculus GO. This new product is sure to be a staple in future iterations…

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VR? AR? MR? Sometimes it can be difficult to keep up with the latest iterations of this rapidly evolving technology. Brush up on the characteristics of each of these in this article. #VR #AR #MR #VirtualReality #360video #vrproduction #VRmarketing #immersion #innovation #buffalo #welcometothefuture https://analyticsindiamag.com/what-is-the-difference-between-virtual-reality-augmented-reality-and-mixed-reality/

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A growing trend in the medical field is the use of VR to reduce discomfort without the need for invasive pain medications during routine procedures. It’s a concept that doctors have been experimenting with for years, but it is just now beginning to catch on as VR continues to push it’s way into the mainstream.…

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VR is revolutionizing medical practices. It’s providing exciting new ways for surgeons to assess the data gathered by CT and MRI scans that will guide them towards more effective routes. VR/360 technology continues to grab ahold of its role in the evolving medical technology landscape. Tell us what you think! #medicalVR #VR #virtualreality #experience #immersion…

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The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

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While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

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Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

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Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

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It’s been 4 years since Facebook bought Oculus and became a major player in the VR game. Today, Zuckerberg’s commitment to VR development is unwavering. Take a look at what he had to say about the media platform that he believes will exponentially gain popularity. #facebook #oculus #VR #virtualreality #innovative #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture…

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As VR becomes more prevalent in education, we begin to see the new and exciting ways that school kids can use the technology to improve their learning experiences. The success of Google’s educational VR Program, Google Expeditions, has led them to this exciting new arena. Students can now take more control of their education by…

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