The Toronto Star published an article detailing the innovations to long term Dementia care that are being implemented by our Canadian partners, Primacare Living Solutions. Crosswater is their exclusive provider of Immersive VR/360 experiences, designed to soothe Dementia patients with relaxing content. Their dedication has been reaffirmed with the adoption of UK based Dementia Care…

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Crosswater renews its dedication to VR for medical training this week at UB. Crosswater’s Immersive VR/360 producers are back at the University at Buffalo’s Jacobs School of Medicine and Biomedical Sciences in the Behling Simulation Center to capture an Emergency Code Scenario. In the future, simulations like these can provide students with the chance to…

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The introduction of VR has been the technological shakeup that the media industry needed to recognize its full potential to have a positive impact on the world. Immersive VR/360 media is commonly used to reduce pain and discomfort during medical procedures, resulting in a fewer need for opioid pain killers and creating fewer dependences to…

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VR has to power to revolutionize how we treat people in need of care and how we teach growing minds. This article touches on many benefits of VR, from pain management, to improved memory retention and medical training. Follow the link to read the findings of researchers at esteemed universities, such as University of Maryland…

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Training your workforce with Immersive VR/360 has many benefits. Forbes provides what they believe are the Top 5: 1. They make training more innovative and enjoyable. 2. They create experiences that are impossible in any other form of training. 3. They teach through practical simulation rather than theoretical concepts, which leads to greater information retention.…

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The U.S. Army is using immersive VR/360 media for training purposes. They have been creating realistic 3D simulations of various scenarios to introduce soldiers to accurate combat experiences. These first iterations of VR training are expected to “enable units to enter live training at a much higher level of proficiency,” according to Maj. Gen. Maria…

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Here’s a shot of our Canadian partners, Primacare Living Solutions, trying out the Crosswater-produced VR/360 Dementia care content. This, coupled with implementing UK-based Dementia Care Matters’ ‘Butterfly Model’ in their facilities, solidifies their dedication to improving the quality of life for their Alzheimer’s and Dementia patients. Crosswater will be there with them every step of…

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Today is #GetToKnowYourCustomersDay, and we’d love to get to know each and every one of you! We’ll start. We are Crosswater Digital Media, the Immersive Spatialists! Since 1991, Crosswater has been providing its clients with imaginative audio and video content as well as original music that engages, informs, and influences audiences. Regardless of the business…

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Buffalo Seminary hosts an open house tonight to introduce potential students to a “tradition of forward thinking” education. They will also be unveiling their new VR/360 student marketing campaign entitled, “Day In the Life,” produced by Crosswater. The project took a year in the making, capturing all the special events and experiences that are part of…

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Are you a big sports fan? Soon the way that you watch sports could be improved thanks to the introduction of VR/360 technology to the industry. The NBA is starting a new trend this season by introducing live VR viewing parties on their NBA League PASS. 26 games over the 2018-2019 season will be filmed…

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