With all the buzz surrounding VR, businesses need to wonder, ‘Can VR enhance my business in any way?’ The short answer is yes. VR is a versatile medium that allows visionaries to innovate and create tools for many business objectives, from employee training to content marketing. Read some of the possibilities fostered by VR here…

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Jacobs School of Medicine and Biomedical Sciences provided the backdrop for this year’s Serious Play Conference. Serious Play is a globally attended leadership conference for professionals who embrace the idea that games can revolutionize learning. VR was a popular topic this year. Crosswater’s immersive team gave presentations and participated in panel discussions with Crosswater partners…

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There’s a growing trend in the E-Commerce world called “Experiential Retail.” What’s the driving force behind it? You guessed it, the power of Immersive VR/360 and AR to turn online shopping into a more realistic and enjoyable experience. The technology has the potential to revolutionize how we experience online shopping. #VR #AR #360video #Ecommerce #onlineshopping…

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Crosswater attended the Centre for Aging and Brain Health Innovation (CABHI) event at the JLabs in Toronto’s MaRS Centre. The beautiful building overlooks the scenic Queen’s Park and the Ontario Legislative building. Crosswater’s connection with CABHI and dedication to providing immersive content and a distribution platform for Alzheimer’s research with Primacare Living Solutions‘ Albert Project, brought us together with other innovators…

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The Serious Play Conference is coming to Buffalo! In it’s eighth year, Serious Play is a leadership conference for professionals who embrace the idea that games can revolutionize learning. Speakers come from all around the globe share their experiences creating or using games in the classroom, and offer tips on how to improve game-based learning.…

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Since being adopted by mainstream culture, VR/360 technology has proven itself to be more than a gaming device. It’s a versatile tool with practical applications across all industries. This article discusses many of the innovative ways that VR/360 is being used to reshape the healthcare industry; from treatment, to education, to research. Crosswater is collaborating…

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Every now and then, a new technology comes around that challenges and re-structures mundane and outdated procedures. VR is doing this for job recruitment and training. Prior to having the ability to measure quantifiable data in VR, some employers would rely on an applicant’s alma mater and GPA to determine if they were a viable…

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Many people, especially children, have a fear of needles at the doctors office. One doctor in Florida sees the potential of VR as ‘distraction therapy’ to limit the anxiety & discomfort associated with immunizations. His studies have shown that by letting the children choose between a rollercoaster ride, helicopter ride or hot air balloon ride,…

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All of us here at Crosswater wish you a happy and safe 4th of July! If you don’t have the chance to go see some fireworks in person, this VR/360 video of fireworks over Las Vegas has got you covered! #VR #virtualreality #4thofjuly #independenceday #fireworks #holiday #immersive #experience #360video #lasvegas #welcometothefuture

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Have you looked up at the stars lately? NPR‘s VR/360 constellation lesson provides the recap that you need to understand summer’s starry nights! #vr #Virtualreality #360video #npr #spatialaudio #stars #summer #constellation #astronomy #immersive #experience #welcometothefuture 

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