Since VR’s introduction to mainstream society, developers have found endless practical applications for the technology to be integrated into our everyday lives.   One of the newest Virtual Reality crazes is its introduction to retail and online shopping markets. VR bridges the gap between in-store and online purchasing by allowing people to get the department…

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Football season is officially underway! So is the discussion surrounding concussions, and analytic methods to making the game safer for players. Crosswater is an advocate for using eye tracking in VR to capture analytics and gain quantitative insights. New developments in Virtual Reality eye-tracking technology provide team doctors with fast and accurate measurements of brain…

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Get ready to go back in history with Crosswater’s VR/360 producer and avid aviation enthusiast, Dan, as he takes us on his adventure in a B-17 bomber, known as the “Flying Fortress” during WW II. Join Dan as he explores inside the aircrafts multiple turrets and captures a birds eye view of the terrain below…

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Crosswater welcomed Inteleos’ Director of Conceptual Research and Design, Elizabeth Santana and Dr. Rubens Pessanha from the Point-of-Care Ultrasound Certification Academy where they joined the Crosswater team and UB Graduate School of Education’s Dr. Richard Lamb for an afternoon of creative brainstorming on the benefits of immersive training and learning. To learn more about how…

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VR’s potential to transform the approach taken by pediatric doctors to reduce stress, anxiety and discomfort is staggering. Stanford Children’s Health – Lucile Packard Children’s Hospital was one of the first hospitals in the country to implement VR ‘Distraction Therapy.’ Read the article to hear the personal story of how doctors were able to reduce…

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VR has made revolutionary strides in education. The immersion offered by VR/360 media content has the potential to increase information retention, improving the effectiveness of teaching. This article breaks down advantages and benefits of all aspects associated with using VR/360 content for education. Crosswater specializes in VR education for all grade levels. Contact Crosswater at…

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While consumer adoption of VR/360 technology has been a bit slower than expected by industry experts, there is one use that continues to see steady growth; Education.   Facebook owned, Oculus, is reconfirming the industry’s dedication to using Immersive media to revolutionize educational standards around the world. Recently, they announced that they are providing Oculus…

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VR has reached a tipping point in its introductory process to our mainstream culture. According to Gartner, a research company, VR is “rapidly approaching a much more mature stage, which moves it off the emerging technology class of innovation profiles.” This comes as more and more people have adopted the limitless potential of using VR…

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Crosswater’s partnership with the University at Buffalo has yielded some exciting results! Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed…

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Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up. 75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons. And it works, too. Read this brief article and learn…

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