Want to learn more about the most exciting new trend in media? This article helps put all of the unique benefits of Immersive VR/360 Content into perspective. For further information and to learn how VR can beneift you and your organization, contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn. #mediaproduction #trends #vr #virtualreality…

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Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…

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Qualcomm just announced the release of a new VR processor that will allow for higher resolution video displays in future portable VR headsets. The announcement gives us a glimpse into what we can expect from the sequel to the recently released Oculus GO. This new product is sure to be a staple in future iterations…

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The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

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While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

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Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

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It’s Friday, and that means more exclusive VR content from the University at Buffalo! and was recently restored to reflect UB’s modern approach to higher education. The freshly renovated space provides an inspirational setting for all of UB’s future architecture graduates. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at UB. Stay…

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As VR becomes more prevalent in education, we begin to see the new and exciting ways that school kids can use the technology to improve their learning experiences. The success of Google’s educational VR Program, Google Expeditions, has led them to this exciting new arena. Students can now take more control of their education by…

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VR has been dubbed “The Ultimate Empathy Machine.” A few VR experiences were recently featured at the Tribeca Film Festival, and they highlight this powerful feature of Virtual Reality. The immersive experiences featured in this article range from showing the devastating impact of nuclear war, to the reality of life as a young black man…

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New perspectives create empathy. One of the most valuable features of VR is its ability to evoke powerful, emotional reactions. The empathy created by these reactions is utilized by the project highlighted in this story. The filmmakers use immersive VR/360 video to show endangered species in their natural habitats, teaching us how these animals live…

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