Music and a healthy mind go hand-in-hand! “Research has con­firmed that music has both psy­chological and physiological effects,” according to UC Berkeley’s article about music’s therapeutic value. Crosswater’s co-founder and composer, John Michael Adamo, knows this well, and has been composing music designed to comfort patients suffering from Dementia and Depression for an ongoing project…

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Football season is officially underway! So is the discussion surrounding concussions, and analytic methods to making the game safer for players. Crosswater is an advocate for using eye tracking in VR to capture analytics and gain quantitative insights. New developments in Virtual Reality eye-tracking technology provide team doctors with fast and accurate measurements of brain…

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VR’s potential continues to prove it has no limits. Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them. #VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture https://mashable.com/video/virtual-reality-amputees-feel-prosthetics/#hKnbVVkedmqz

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Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

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VR is often recognized as an “empathy machine” for its ability to evoke strong emotional reactions with the immersive power it holds. This article explains how some students gained new perspectives into what its like living with Alzheimer’s and other forms of dementia, and how those new perspectives guided them towards better communication with those…

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VR/360 and AR technologies have already provided a much needed shake-up to the Healthcare industry, and its potential only keeps growing. From medical education to patient experience to medical research, the innovative power of Immersive media has allowed for visionaries to radically transform the Healthcare industry. Crosswater has been active in this transformation, and aims…

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With all the buzz surrounding VR, businesses need to wonder, ‘Can VR enhance my business in any way?’ The short answer is yes. VR is a versatile medium that allows visionaries to innovate and create tools for many business objectives, from employee training to content marketing. Read some of the possibilities fostered by VR here…

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Jacobs School of Medicine and Biomedical Sciences provided the backdrop for this year’s Serious Play Conference. Serious Play is a globally attended leadership conference for professionals who embrace the idea that games can revolutionize learning. VR was a popular topic this year. Crosswater’s immersive team gave presentations and participated in panel discussions with Crosswater partners…

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In our modern media landscape, young students are inundated with constant media messages. VR/360 offers the immersive push needed to break through the noise and engage students. New research conducted at the University of Maryland found that people remember information better if it is presented to them in a virtual environment. VR/360 carries a staggering…

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Crosswater attended the Centre for Aging and Brain Health Innovation (CABHI) event at the JLabs in Toronto’s MaRS Centre. The beautiful building overlooks the scenic Queen’s Park and the Ontario Legislative building. Crosswater’s connection with CABHI and dedication to providing immersive content and a distribution platform for Alzheimer’s research with Primacare Living Solutions‘ Albert Project, brought us together with other innovators…

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