The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

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While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

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Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

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Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

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It’s been 4 years since Facebook bought Oculus and became a major player in the VR game. Today, Zuckerberg’s commitment to VR development is unwavering. Take a look at what he had to say about the media platform that he believes will exponentially gain popularity. #facebook #oculus #VR #virtualreality #innovative #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture…

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As VR becomes more prevalent in education, we begin to see the new and exciting ways that school kids can use the technology to improve their learning experiences. The success of Google’s educational VR Program, Google Expeditions, has led them to this exciting new arena. Students can now take more control of their education by…

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VR has been dubbed “The Ultimate Empathy Machine.” A few VR experiences were recently featured at the Tribeca Film Festival, and they highlight this powerful feature of Virtual Reality. The immersive experiences featured in this article range from showing the devastating impact of nuclear war, to the reality of life as a young black man…

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The immersion found in VR is a powerful tool for shaping people’s perceptions. Read the article to learn how Facebook and Oculus are experimenting with VR to try to curb the prevalence of teenagers using E-cigarettes. #VRforGood #VR #virtualreality #immersion #impact #360video #facebook #oculus #buffalo #VRproduction #welcometothefuture https://www.cnbc.com/2018/05/03/facebooks-oculus-backs-vr-game-to-help-teens-kick-e-cigarette-habit.html

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The big VR news out of Facebook’s annual F8 conference is undoubtedly the new and untethered, Oculus GO headset. The introduction of this state of the art, fully wireless headset, has been highly anticipated in the VR community because of its low price of $199. So, how did it live up the hype? Read the…

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Crosswater takes pride in the VR/360 experiences we’ve created with the University at Buffalo, especially for the Boldly Buffalo Campaign that launched Friday night! These smiling faces represent some of the team from Crosswater and UB who have been instrumental in bringing VR experiences to the forefront of higher education. Read about the Boldly Buffalo…

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