Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future. Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check…

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The powers of levitation are at work with Crosswater’s floating VR/360 rig! Can you figure how it’s done? If you want the answer to this new technique, reach out to Crosswater’s Immersive VR/360 engineers Dan and Lauren at crosswater@crosswater.net for details.   In this scenario, the team is preparing to capture a University at Buffalo…

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What’s the buzz in the VR community? Magic Leap. Magic Leap has been developing secretive VR/AR/XR technologies for years, and has attracted some of the biggest tech investors, including Google. Take a look at this video to learn more about what the future of Immersive technology has in store. #VR #AR #XR #Virtualrealuty #augmentedreality #extendedreality…

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Crosswater’s co-founder and composer, John Michael Adamo, had fun last week making a new rendition of the Cellino & Barnes jingle for the #cellinoandbarneschallenge. So much fun that he’s decided to create another! This one has a very dark and mysterious feel. John has written every iteration of the jingle for the last 20+ years. We nominate you!…

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VR has proven to serve many functions other than for typical consumer purposes. Learn how Industrial VR is changing the way that companies can interact with customers. In this example, water solutions provider Xylem Inc., uses VR to help its customers weigh their options for products that they may have difficulty understanding. They do this…

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Your social media experience could shift in the near future because of, you guessed it, VR. Since purchasing Oculus in 2014, Facebook has been working on integrating VR into their platform with the virtual hangout spot, Facebook Spaces. Mark Zuckerberg has even presented the goal to get 1 billion people in VR on Facebook. Stay…

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Crosswater’s LA based Immersive Director, Russell Vargo, worked on this VR/360 production for MINI, and it’s closing in on 1 million views! We’d like to extend a major thank you to Radiant Images for their world class camera rentals, Torus Media Labs for their Canvas 360 software which allowed for stabilization of shaky footage, and…

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Crosswater’s co-founder and composer, John Michael Adamo, has written every iteration of the iconic jingle for Cellino & Barnes for the past 20+ years. Now, the tune’s legacy lives on in a humorous fashion with the latest internet craze, the #cellinoandbarneschallenge. Post your own cover of the song to social media. Include the hashtag #cellinoandbarneschallenge…

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VR is quickly earning its role as an integral part of modern classrooms. Educators for all learning levels have been finding great benefits by using VR in the classroom.   Crosswater is a provider of Immersive Educational content. Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to learn more about the possibilities.  …

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August 6, 1945. The U.S. dropped an atomic bomb on Hiroshima, Japan, and 3 days later, dropped another on Nagasaki to end World War 2. Now, exactly 73 years later, students in Japan have 3D modeled the cities to be viewed in VR/360. “Even without language, once you see the images, you understand. That is…

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