Many people, especially children, have a fear of needles at the doctors office. One doctor in Florida sees the potential of VR as ‘distraction therapy’ to limit the anxiety & discomfort associated with immunizations. His studies have shown that by letting the children choose between a rollercoaster ride, helicopter ride or hot air balloon ride,…

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All of us here at Crosswater wish you a happy and safe 4th of July! If you don’t have the chance to go see some fireworks in person, this VR/360 video of fireworks over Las Vegas has got you covered! #VR #virtualreality #4thofjuly #independenceday #fireworks #holiday #immersive #experience #360video #lasvegas #welcometothefuture

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Have you looked up at the stars lately? NPR‘s VR/360 constellation lesson provides the recap that you need to understand summer’s starry nights! #vr #Virtualreality #360video #npr #spatialaudio #stars #summer #constellation #astronomy #immersive #experience #welcometothefuture 

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Virtual Reality is the future of employee training. Businesses across all industries are taking notice and implementing these strategies. Not only is it inexpensive in the long-term, but it is also extremely practical & effective in the short term since viewers are more likely to internalize and remember messages from VR as opposed to traditional…

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There has been a shift in the ways that products and services are advertised to their target markets. Online, social media marketing has become hugely important for businesses, large & small, to cultivate a positive perception of their brands. Having professional media content is the critical difference that sets apart the pros from the amateurs.…

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As technology evolves, almost every industry adapts to the changes. Journalism is no exception to this rule. VR has provided a new platform for journalists and storytellers to communicate their messages. The unedited, realistic impact of immersive VR/360 experiences creates empathy towards the subjects of the stories, and bridges the gap of distrust between journalists…

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Oculus just announced their newest feature in VR: Oculus TV. This feature is for lovers of technology and entertainment. The app allows you to stream your favorite movies and TV shows to a flatscreen television in a virtual space. Oculus claims that it is equivalent to watching TV on a 180-inch screen. This is just…

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Are you or someone you know considering a career in medicine? The University at Buffalo is home to the brand new, cutting edge Jacobs School of Medicine and Biomedical Sciences, located right in the heart of the Buffalo Niagara Medical Campus. Let Emily, your UB tour guide, show you around the beautiful 8-story, $375 million…

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Since opening its doors last year, The University at Buffalo‘s Jacobs School of Medicine and Biomedical Sciences has been advancing medical education for its students. These pictures show the brand new, state of the art, Gross Anatomy Lab. Stay tuned to Crosswater’s social media feeds this afternoon to experience an Immersive VR/360 tour of the…

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VR has been dubbed as “The Ultimate Empathy Machine” for its unique ability to help people understand and experience different perspectives. However, a VR reporter, author of a new book about VR & editor for Wired Magazine, Peter Rubin, explains how this title doesn’t go far enough. Beyond empathy, he says, VR provides an ability…

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