Iconic Hollywood director, Stephen Spielberg, is a VR investor and enthusiast. His new movie, “Ready Player One,” explores a futuristic world where VR is an integral part of everyone’s lives. Although it may be science fiction, many of the futuristic technologies in the film are being developed currently. Read the article to learn about these…

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Crosswater’s VR/360 team captured a view from inside the Clean Room at the University at Buffalo School of Engineering and Applied Sciences’ Davis Hall.   Equipped with high-tech laboratory equipment, including some of the world’s most powerful microscopes, Davis Hall lends itself to outside research conducted by private companies, along with its educational purposes for…

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Stay in the loop with everything Crosswater as we enter exciting new horizons. Follow and share our social media pages and explore our website to discover what traditional or immersive media experiences Crosswater can create for you. #media #production #buffalo#mediaproduction #multimedia #videoproduction #audioproduction#sounddesign #VR #virtualreality #360video #custommusic#musicproduction #immersion Facebook: https://www.facebook.com/crosswaterdi… Instagram: https://www.instagram.com/crosswaterd… Youtube: https://www.youtube.com/channel/UCLvw… Linkedin: https://www.linkedin.com/company/5079… Website: www.crosswater.net

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Haptic technology is paired with VR to create a fully immersive experience. If you are not familiar, haptic gloves vibrate on your hands sending you the illusion of touch, bringing sensations of touching tangible objects in a virtual space. Now, this technology is being used to provide the visually-impaired their first opportunity to have a…

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This year, a new iteration of VR hits the market, and will continue the progressing shift of VR into the mainstream. Standalone VR headsets are wireless, and are the first of their kind. Read the article to learn about market projections in the coming years as a result of these technological advances. #VR #virtualreality #mainstream…

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Take a look at UB’s new Jacob’s School of Medicine 21st century technology in action at their Behling Simulation Center, where medical students operate in a realistic hospital setting! Incredible experiential opportunities await the next generation of physicians, surgeons, nurses, and pharmacists! Crosswater has been capturing immersive VR/360 content to bring UB’s new beautiful downtown…

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Spring has sprung! This time we think it’s here to stay. Let this immersive VR/360 video give you a taste of the winter weather one last time before we welcome the warmth. Our Audio Engineer, Dan, captured this immersive VR/360 video on a snowmobile joyride. Crosswater is your one-stop-shop for all traditional and immersive media…

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Starting this summer, Macy’s will be selling furniture in VR. They join the growing list of retailers who have found a value in using VR/AR to keep up with evolving technological advances. Read the article to learn more and get ready to shop in VR! #business #efficient #VR #virtualreality #AR #aNewWay #innovative #immersive #thinkoutsidethebox #shopping…

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Researchers have been studying the relationship between VR and empathy for 15 years. Their findings? VR creates experiences, and experiences create empathy. VR producers know this. It pushes us to create experiences that will have socially redeeming value. The power of VR can change how we think. #VRforGood #Virtualreality #innovative #prevalent #immersive #immerseyourself #welcometothefuture #buffalo…

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Crosswater was courtside last night to capture the UB Bulls Men’s Basketball team clinch the top seed in the Mid-America Conference Tournament in VR/360! Congratulations to the Bulls! Catch their next game, when they take on the Bowling Green Falcons on Friday at 6pm. #UB #basketball #NCAA #collegebasketball #sports #athletics #VR#buffalo #buffalobulls #numberone #VR #360video#mediaproduction #VRproduction #virtualreality #immersion#immerseyourself #welcometothefuture

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