Attention basketball fans! Have you ever wanted to watch a game from a courtside view? Well, starting next year, the NBA and TNT will be showcasing VR/360 video of NBA basketball games. This introduction of virtual experiences in the professional sports world will surely not be the first. VR will prove to revolutionize how we…

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Full steam ahead with Valve’s new contribution to the VR viewing experience. Take a look at how their new lenses will improve the visual and motion effect in immersive headsets. “The lenses, which are designed to support the next generation of room-scale virtual reality, optimize the user’s perceived tracking experience and image sharpness while reducing…

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Brands are seeing value in VR! Millennial have grown up with the constant bombardment from multiple media messages. VR provides brands with a new way to reach consumers with a focused view, free of the advertisement barrage on other media platforms. #VR is an #immersive platform that can be utilized by advertisers to break through…

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This new #VR #headset, by Samsung, is scheduled to be released in November. Just in time to compete with Oculus and HTC Vive this holiday season. Let the VR games begin!  #virtualreality #immersion #business #immersive #immerseyourself #samsung #oculus #HTCvive #welcometothefuture https://www.cnet.com/news/samsung-odyssey-windows-mixed-reality-leak/

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Have you ever wanted to scale Mount Everest? A new VR experience allows you to reach previously unthinkable heights! “We wanted to push the boundaries of what VR technology is capable of doing and create an immersive experience so realistic that it evokes an emotional response,” said the creator of this new VR experience. Read…

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Check out the amazing fire spinner that Crosswater’s VR/360 crew captured at Canalside Buffalo. #Immerseyourself in the captivating experiences on Canalside’s boardwalk. Grab a VR headset and your headphones and get ready to see what it feels like to be there without having to leave your home! #360video #canalside #buffalo #fire #poi #immerseyourself #immersive #experience…

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Crosswater specializes in sound design and audio production, including spatial audio for VR/360. Have a listen to the realistic sound of this chef preparing his grill! Contact Crosswater on facebook messenger, or by phone at (716) 884-8486 for all of your audio production needs! #audio #production #spatialaudio #sound #sounddesign #VR #360audio #immersive #realistic #buffalo #mediaproduction

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Did you see Crosswater’s live stream demonstrating Mixed Reality? Don’t miss out, see what exciting advancements we’re making in our virtual world. Our exploration in VR/AR is brining multiple benefits to our educational, medical, marketing, and industrial clients. Contact us on facebook messenger, LinkedIN, or by phone at (716) 884-8486 if you’d like to explore…

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Traveling the world is on most of our bucket lists’, but may not be in our budgets. A new VR app allows you to #immerseyourself into popular tourist attractions all around the world, right from the comfort of your own home! Although it may not replace your desire to travel, at least it may help…

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What’s next for #VR? Marketers see potential in using VR entertainment content to sell all kinds of products. This merger between entertainment and commerce in VR has been dubbed, “entertainmence,” and will prove to offer lucrative benefits as #VirtualReality continuously grows in prevalence in the coming years. #immersive #media #experience #immerseyourself #entertainmence #welcometothefuture https://www.forbes.com/sites/ninaroberts/2017/09/27/is-the-future-marketplace-in-vr-where-entertainment-and-commerce-intersect/2/#6d36c077969b

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