“I think the application of VR in education is one of the greatest steps in years,” said Loren Carpenter the co-founder of Disney Pixar. He worked with George Lucas on Star Wars, co-founded one of the most successful animation studios in the world, and won an Oscar for his work in discovering the value of…

Read More

The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…

Read More

The Oculus GO recently transformed the VR market by offering the industry’s most inexpensive and accessible headset. Now they’re announcing that they’ll “offer a sneak peek at what to expect in the next five years,” at this years Connect 5 conference in late September. Here at Crosswater, we’ve got high hopes and expectations for what…

Read More

Virtual Reality is becoming increasingly recognized for the innovations it offers to educators. Modern students are constantly inundated with media messages and require a high level of immersion to maintain their attention. VR/360 provides that immersion, and new techniques to help teachers provide better, more captivating learning experiences to their students. Crosswater is a provider…

Read More

  With the many innovative uses for VR/360 content comes an array of specialized choices of Head Mounted Displays (HMD’s). The details of all the choices can get very specific and a bit overwhelming. Luckily, AdWeek has put together this guide to understand the choices on the market, and to help you become an informed…

Read More

Want to learn more about the most exciting new trend in media? This article helps put all of the unique benefits of Immersive VR/360 Content into perspective. For further information and to learn how VR can beneift you and your organization, contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn. #mediaproduction #trends #vr #virtualreality…

Read More

Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…

Read More

VR? AR? MR? Sometimes it can be difficult to keep up with the latest iterations of this rapidly evolving technology. Brush up on the characteristics of each of these in this article. #VR #AR #MR #VirtualReality #360video #vrproduction #VRmarketing #immersion #innovation #buffalo #welcometothefuture https://analyticsindiamag.com/what-is-the-difference-between-virtual-reality-augmented-reality-and-mixed-reality/

Read More

A growing trend in the medical field is the use of VR to reduce discomfort without the need for invasive pain medications during routine procedures. It’s a concept that doctors have been experimenting with for years, but it is just now beginning to catch on as VR continues to push it’s way into the mainstream.…

Read More

VR is revolutionizing medical practices. It’s providing exciting new ways for surgeons to assess the data gathered by CT and MRI scans that will guide them towards more effective routes. VR/360 technology continues to grab ahold of its role in the evolving medical technology landscape. Tell us what you think! #medicalVR #VR #virtualreality #experience #immersion…

Read More