Summer is here in full force! Step into this Crosswater produced Immersive VR/360 experience next to the water at Canalside Buffalo. All of this summer’s festivities are underway, you can learn more at : http://www.canalsidebuffalo.com  After you visit Buffalo’s waterfront hangout virtually, come soak up the sun in real life! Like, follow & share Crosswater…

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Med students from Dr. Inglis’ UB Gross Anatomy class got a glimpse into the future of medical education with Crosswater’s VR/360 content. Crosswater and Dr. Inglis are developing an Immersive and interactive Video production of a Cadaver-Based Human Anatomy Review thanks to a generous SUNY IITG grant. Stay tuned to our social media pages and…

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The FIFA World Cup kicks off today in Russia! You can join the action by tuning into the games in VR! Click the link to learn more about how to immerse yourself into the soccer’s biggest stage. https://www.techradar.com/news/you-can-now-download-the-bbc-sport-vr-fifa-world-cup-app #FIFA #worldcup #soccer #football #VRsports #VR #virtualreality #immersion #innovation #experience #360video #welcometothefuture

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Recent research suggests that Immersive VR/360 content is more memorable than traditional video. People are more likely to remember things that they experience as opposed to things they only observe. VR is the powerful medium that is able to transition the viewer from observing to experiencing. This quality is what makes VR/360 such an effective…

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“I think the application of VR in education is one of the greatest steps in years,” said Loren Carpenter the co-founder of Disney Pixar. He worked with George Lucas on Star Wars, co-founded one of the most successful animation studios in the world, and won an Oscar for his work in discovering the value of…

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The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…

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Have you seen University at Buffalo’s award winning GRoW Home? If you have dreams of designing your own home, then consider the incredible experiences you’ll get at the UB School of Architecture and Planning. This student-designed sustainable living project placed second in the U.S. Department of Energy’s national intercollegiate Solar Decathlon. It has travelled across…

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The Oculus GO recently transformed the VR market by offering the industry’s most inexpensive and accessible headset. Now they’re announcing that they’ll “offer a sneak peek at what to expect in the next five years,” at this years Connect 5 conference in late September. Here at Crosswater, we’ve got high hopes and expectations for what…

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Virtual Reality is becoming increasingly recognized for the innovations it offers to educators. Modern students are constantly inundated with media messages and require a high level of immersion to maintain their attention. VR/360 provides that immersion, and new techniques to help teachers provide better, more captivating learning experiences to their students. Crosswater is a provider…

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  With the many innovative uses for VR/360 content comes an array of specialized choices of Head Mounted Displays (HMD’s). The details of all the choices can get very specific and a bit overwhelming. Luckily, AdWeek has put together this guide to understand the choices on the market, and to help you become an informed…

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