VR is often recognized as an “empathy machine” for its ability to evoke strong emotional reactions with the immersive power it holds. This article explains how some students gained new perspectives into what its like living with Alzheimer’s and other forms of dementia, and how those new perspectives guided them towards better communication with those…

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VR/360 and AR technologies have already provided a much needed shake-up to the Healthcare industry, and its potential only keeps growing. From medical education to patient experience to medical research, the innovative power of Immersive media has allowed for visionaries to radically transform the Healthcare industry. Crosswater has been active in this transformation, and aims…

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Jacobs School of Medicine and Biomedical Sciences provided the backdrop for this year’s Serious Play Conference. Serious Play is a globally attended leadership conference for professionals who embrace the idea that games can revolutionize learning. VR was a popular topic this year. Crosswater’s immersive team gave presentations and participated in panel discussions with Crosswater partners…

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There’s a growing trend in the E-Commerce world called “Experiential Retail.” What’s the driving force behind it? You guessed it, the power of Immersive VR/360 and AR to turn online shopping into a more realistic and enjoyable experience. The technology has the potential to revolutionize how we experience online shopping. #VR #AR #360video #Ecommerce #onlineshopping…

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VR offers incarcerated individuals with the opportunity to adjust and assimilate back to life on the outside to better prepare them for the transition into today’s society. “When he took the headset off, he had tears streaming down his face, and the first thing out of his mouth was, ‘What else in the world has…

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In our modern media landscape, young students are inundated with constant media messages. VR/360 offers the immersive push needed to break through the noise and engage students. New research conducted at the University of Maryland found that people remember information better if it is presented to them in a virtual environment. VR/360 carries a staggering…

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Here at Crosswater, we believe in the power of music. This article by Harvard Health Publishing backs up our beliefs with scientific data gathered by the Harvard Medical School. They found that music stimulates many areas of the brain, including areas responsible for movement, language, attention, memory, and emotion. Read up to learn how music…

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Crosswater attended the Centre for Aging and Brain Health Innovation (CABHI) event at the JLabs in Toronto’s MaRS Centre. The beautiful building overlooks the scenic Queen’s Park and the Ontario Legislative building. Crosswater’s connection with CABHI and dedication to providing immersive content and a distribution platform for Alzheimer’s research with Primacare Living Solutions‘ Albert Project, brought us together with other innovators…

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The Serious Play Conference is coming to Buffalo! In it’s eighth year, Serious Play is a leadership conference for professionals who embrace the idea that games can revolutionize learning. Speakers come from all around the globe share their experiences creating or using games in the classroom, and offer tips on how to improve game-based learning.…

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Since being adopted by mainstream culture, VR/360 technology has proven itself to be more than a gaming device. It’s a versatile tool with practical applications across all industries. This article discusses many of the innovative ways that VR/360 is being used to reshape the healthcare industry; from treatment, to education, to research. Crosswater is collaborating…

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