VR/360

Here’s your chance to step inside of the state-of-the-art Preclinical Simulation Laboratory in Squire Hall at the University at Buffalo‘s UB School of Dental Medicine. Thanks to many generous donations, the renovated space offers cutting edge technology that prepares students for the ever-changing landscape of Dental Medicine. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at…

While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

It’s been 4 years since Facebook bought Oculus and became a major player in the VR game. Today, Zuckerberg’s commitment to VR development is unwavering. Take a look at what he had to say about the media platform that he believes will exponentially gain popularity. #facebook #oculus #VR #virtualreality #innovative #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture…

It’s Friday, and that means more exclusive VR content from the University at Buffalo! and was recently restored to reflect UB’s modern approach to higher education. The freshly renovated space provides an inspirational setting for all of UB’s future architecture graduates. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at UB. Stay…

The immersion found in VR is a powerful tool for shaping people’s perceptions. Read the article to learn how Facebook and Oculus are experimenting with VR to try to curb the prevalence of teenagers using E-cigarettes. #VRforGood #VR #virtualreality #immersion #impact #360video #facebook #oculus #buffalo #VRproduction #welcometothefuture https://www.cnbc.com/2018/05/03/facebooks-oculus-backs-vr-game-to-help-teens-kick-e-cigarette-habit.html

New perspectives create empathy. One of the most valuable features of VR is its ability to evoke powerful, emotional reactions. The empathy created by these reactions is utilized by the project highlighted in this story. The filmmakers use immersive VR/360 video to show endangered species in their natural habitats, teaching us how these animals live…

A new study shows some ironic responses. 77% of people who use virtual reality want more applications for social engagement. That trend indicates that you may become more familiar with VR on the major social media platforms. The irony is that a technology, which is objectively isolating to its users, can be used as a…

“My dad makes VR. What does your mom and dad do?” Today is national “Bring Your Child to Work Day.” Fred, one of our immersive spatial audio engineers brought his daughter in to try out our VR/360 content. Take a look at her inside of this Virtual Environment, hosted by Facebook Spaces, and let us…

UB VR/360

VR Advertising

VR at Buffalo Iron Works

Disney Explores Haptic Technology

Facebook Doubles Down on VR

UB VR/360

VR for Good

VR Creates Empathy

VR in Social Media

Bring Your Child to Work Day