Crosswater’s co-founder and composer, John Michael Adamo, has written every iteration of the iconic jingle for Cellino & Barnes for the past 20+ years. Now, the tune’s legacy lives on in a humorous fashion with the latest internet craze, the #cellinoandbarneschallenge. Post your own cover of the song to social media. Include the hashtag #cellinoandbarneschallenge…

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Oculus just announced their newest feature in VR: Oculus TV. This feature is for lovers of technology and entertainment. The app allows you to stream your favorite movies and TV shows to a flatscreen television in a virtual space. Oculus claims that it is equivalent to watching TV on a 180-inch screen. This is just…

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Crosswater and the University at Buffalo have developed an exciting alliance in VR/360 for education. Get a glimpse into the SUNY CIT conference where Graduate School of Education, University at Buffalo researchers, Dr’s Rich Lamb and Beth Etopio, presented with Crosswater some of the innovative research that resulted from our collaboration with UB in VR/360! http://ed.buffalo.edu/ #VR #Virtualreality #360video #immersion #innovation #discovery#UB #university #buffalo #education #CIT #welcometothefuture  

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  With the many innovative uses for VR/360 content comes an array of specialized choices of Head Mounted Displays (HMD’s). The details of all the choices can get very specific and a bit overwhelming. Luckily, AdWeek has put together this guide to understand the choices on the market, and to help you become an informed…

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VR? AR? MR? Sometimes it can be difficult to keep up with the latest iterations of this rapidly evolving technology. Brush up on the characteristics of each of these in this article. #VR #AR #MR #VirtualReality #360video #vrproduction #VRmarketing #immersion #innovation #buffalo #welcometothefuture https://analyticsindiamag.com/what-is-the-difference-between-virtual-reality-augmented-reality-and-mixed-reality/

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A growing trend in the medical field is the use of VR to reduce discomfort without the need for invasive pain medications during routine procedures. It’s a concept that doctors have been experimenting with for years, but it is just now beginning to catch on as VR continues to push it’s way into the mainstream.…

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Examples of VR/360 content produced by Crosswater Digital Media: Immersive VR/360 Tour – University at Buffalo’s Jacobs School of Medicine and Biomedical Sciences Tour https://www.youtube.com/watch?v=_PnWPDbk61s&feature=youtu.be Immersive VR/360 Tour – University at Buffalo Downtown Campus https://www.youtube.com/watch?v=f0Lalw5Q0xk&feature=youtu.be Immersive VR/360 Tour – University at Buffalo North Campus https://www.youtube.com/watch?v=FPbuBRNf7ec&feature=youtu.be VR Education https://youtu.be/yDbDQ1h2Vvg Virtual Classroom Demonstration Part 1 https://youtu.be/QpuBwDsbEco Virtual…

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CLICK HERE to access examples of Therapeutic VR/360 content produced by Crosswater Digital Media. To fully participate in this presentation you will need to download the Youtube & Google cardboard applications from the Google Play Store (Android) or the App Store (iPhone). Directions for Mobile Users who would like to experience therapeutic VR/360 on a…

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VR has been dubbed “The Ultimate Empathy Machine.” A few VR experiences were recently featured at the Tribeca Film Festival, and they highlight this powerful feature of Virtual Reality. The immersive experiences featured in this article range from showing the devastating impact of nuclear war, to the reality of life as a young black man…

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The University of Buffalo’s Jacobs School of Medicine and Biomedical Studies opened late last year, opening new doors for its medical students with state-of-the-art medical equipment. This is a view from inside of The Surgical Skills Simulation Lab. Get a close up look of these future doctors as they discover what it is like to…

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