News

As technology evolves, almost every industry adapts to the changes. Journalism is no exception to this rule. VR has provided a new platform for journalists and storytellers to communicate their messages. The unedited, realistic impact of immersive VR/360 experiences creates empathy towards the subjects of the stories, and bridges the gap of distrust between journalists…

Are you or someone you know considering a career in medicine? The University at Buffalo is home to the brand new, cutting edge Jacobs School of Medicine and Biomedical Sciences, located right in the heart of the Buffalo Niagara Medical Campus. Let Emily, your UB tour guide, show you around the beautiful 8-story, $375 million…

VR has been dubbed as “The Ultimate Empathy Machine” for its unique ability to help people understand and experience different perspectives. However, a VR reporter, author of a new book about VR & editor for Wired Magazine, Peter Rubin, explains how this title doesn’t go far enough. Beyond empathy, he says, VR provides an ability…

The FIFA World Cup kicks off today in Russia! You can join the action by tuning into the games in VR! Click the link to learn more about how to immerse yourself into the soccer’s biggest stage. https://www.techradar.com/news/you-can-now-download-the-bbc-sport-vr-fifa-world-cup-app #FIFA #worldcup #soccer #football #VRsports #VR #virtualreality #immersion #innovation #experience #360video #welcometothefuture

Recent research suggests that Immersive VR/360 content is more memorable than traditional video. People are more likely to remember things that they experience as opposed to things they only observe. VR is the powerful medium that is able to transition the viewer from observing to experiencing. This quality is what makes VR/360 such an effective…

The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…

The Oculus GO recently transformed the VR market by offering the industry’s most inexpensive and accessible headset. Now they’re announcing that they’ll “offer a sneak peek at what to expect in the next five years,” at this years Connect 5 conference in late September. Here at Crosswater, we’ve got high hopes and expectations for what…

Virtual Reality is becoming increasingly recognized for the innovations it offers to educators. Modern students are constantly inundated with media messages and require a high level of immersion to maintain their attention. VR/360 provides that immersion, and new techniques to help teachers provide better, more captivating learning experiences to their students. Crosswater is a provider…

Want to learn more about the most exciting new trend in media? This article helps put all of the unique benefits of Immersive VR/360 Content into perspective. For further information and to learn how VR can beneift you and your organization, contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn. #mediaproduction #trends #vr #virtualreality…

Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…

VR Journalism

UB Medical Campus VR Tour

Peter Rubin’s take on VR

FIFA World Cup in VR

VR is Memorable

VR for Pain Management

Oculus Connect 5 Conference

VR in Education

Benefits of VR

VR/360 Tour – UB South Campus