VR/360 and AR technologies have already provided a much needed shake-up to the Healthcare industry, and its potential only keeps growing. From medical education to patient experience to medical research, the innovative power of Immersive media has allowed for visionaries to radically transform the Healthcare industry. Crosswater has been active in this transformation, and aims…

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Relics from the past and technology of the future collide in this VR/360 video. The tomb of Nefertari, an ancient Egyptian queen, has been called the Sistine Chapel of Ancient Egypt. This VR/360 video allows you to Immerse yourself into the beautiful tomb and step back in time for a glance into stunning art dating…

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With all the buzz surrounding VR, businesses need to wonder, ‘Can VR enhance my business in any way?’ The short answer is yes. VR is a versatile medium that allows visionaries to innovate and create tools for many business objectives, from employee training to content marketing. Read some of the possibilities fostered by VR here…

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VR has been dubbed as “The Ultimate Empathy Machine” for its ability to evoke strong, emotional reactions. This story shows an example of how the power of immersion can help people to reduce their implicit racial biases. #vr #vrforgood #virtualreality #immersion #powerofimmersion #vrproduction #buffalo #welcometothefuture https://motherboard.vice.com/en_us/article/a3qeyk/this-vr-founder-wants-to-gamify-empathy-to-reduce-racial-bias

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Jacobs School of Medicine and Biomedical Sciences provided the backdrop for this year’s Serious Play Conference. Serious Play is a globally attended leadership conference for professionals who embrace the idea that games can revolutionize learning. VR was a popular topic this year. Crosswater’s immersive team gave presentations and participated in panel discussions with Crosswater partners…

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There’s a growing trend in the E-Commerce world called “Experiential Retail.” What’s the driving force behind it? You guessed it, the power of Immersive VR/360 and AR to turn online shopping into a more realistic and enjoyable experience. The technology has the potential to revolutionize how we experience online shopping. #VR #AR #360video #Ecommerce #onlineshopping…

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VR offers incarcerated individuals with the opportunity to adjust and assimilate back to life on the outside to better prepare them for the transition into today’s society. “When he took the headset off, he had tears streaming down his face, and the first thing out of his mouth was, ‘What else in the world has…

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In our modern media landscape, young students are inundated with constant media messages. VR/360 offers the immersive push needed to break through the noise and engage students. New research conducted at the University of Maryland found that people remember information better if it is presented to them in a virtual environment. VR/360 carries a staggering…

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Here at Crosswater, we believe in the power of music. This article by Harvard Health Publishing backs up our beliefs with scientific data gathered by the Harvard Medical School. They found that music stimulates many areas of the brain, including areas responsible for movement, language, attention, memory, and emotion. Read up to learn how music…

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Crosswater attended the Centre for Aging and Brain Health Innovation (CABHI) event at the JLabs in Toronto’s MaRS Centre. The beautiful building overlooks the scenic Queen’s Park and the Ontario Legislative building. Crosswater’s connection with CABHI and dedication to providing immersive content and a distribution platform for Alzheimer’s research with Primacare Living Solutions‘ Albert Project, brought us together with other innovators…

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