News

Qualcomm just announced the release of a new VR processor that will allow for higher resolution video displays in future portable VR headsets. The announcement gives us a glimpse into what we can expect from the sequel to the recently released Oculus GO. This new product is sure to be a staple in future iterations…

VR is revolutionizing medical practices. It’s providing exciting new ways for surgeons to assess the data gathered by CT and MRI scans that will guide them towards more effective routes. VR/360 technology continues to grab ahold of its role in the evolving medical technology landscape. Tell us what you think! #medicalVR #VR #virtualreality #experience #immersion…

As you may have heard, Facebook‘s Oculus released its newest, most accessible VR headset earlier this month, called Oculus Go. Take a look at CNBC‘s review, which claims that VR is ready for “normal people.” But don’t worry if you’ve been a VR enthusiast since before the release of the Oculus GO, we still think…

The use of immersive VR technology for medical research is gaining momentum, especially for it’s therapeutic value. Crosswater collaborator, Dr. Brandon Birckhead of the Medical College of Wisconsin, shares his excitement in this article about the incredible potential for immersive VR/360 technology in medicine. Take a closer look to learn about the trajectory and scope…

Here’s your chance to step inside of the state-of-the-art Preclinical Simulation Laboratory in Squire Hall at the University at Buffalo‘s UB School of Dental Medicine. Thanks to many generous donations, the renovated space offers cutting edge technology that prepares students for the ever-changing landscape of Dental Medicine. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at…

While traditional forms of advertising have grown obsolete, Virtual Reality offers exciting new possibilities to advertisers aiming to break through a distracting media landscape. Read this Forbes article to understand some of the many benefits of VR/360 marketing. Crosswater can be your guide into this new, virtual world of advertising. Contact us at (716) 884-8486,…

Immerse yourself into this VR/360 video, produced by Crosswater. Our VR/360 producers were fortunate enough to set up the VR camera next to Marc Scibilia on stage last summer for his show at Buffalo Iron Works. Step inside this VR/360 experience and join him on stage. If you like what you hear, you’ve got another…

Have you ever heard of Haptic Technology? Haptics add a whole new layer of immersion to Virtual Reality experiences. These special body suits vibrate and apply pressure to your body in correspondence with what is happening in the virtual environment in which you are immersed. Watch the video to see the advancements that Disney has…

It’s been 4 years since Facebook bought Oculus and became a major player in the VR game. Today, Zuckerberg’s commitment to VR development is unwavering. Take a look at what he had to say about the media platform that he believes will exponentially gain popularity. #facebook #oculus #VR #virtualreality #innovative #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture…

It’s Friday, and that means more exclusive VR content from the University at Buffalo! and was recently restored to reflect UB’s modern approach to higher education. The freshly renovated space provides an inspirational setting for all of UB’s future architecture graduates. Crosswater’s VR/360 team is thrilled to be actively creating immersive experiences at UB. Stay…

Qualcomm: Innovating VR Headsets

Surgeons Use VR

CNBC VR Review

Therapeutic VR

UB VR/360

VR Advertising

VR at Buffalo Iron Works

Disney Explores Haptic Technology

Facebook Doubles Down on VR

UB VR/360