Starting this summer, Macy’s will be selling furniture in VR. They join the growing list of retailers who have found a value in using VR/AR to keep up with evolving technological advances. Read the article to learn more and get ready to shop in VR! #business #efficient #VR #virtualreality #AR #aNewWay #innovative #immersive #thinkoutsidethebox #shopping…

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It’s been 4 years since Facebook bought Oculus and heavily invested in VR. The next iteration of the Oculus VR headset is expected to be released in May at Facebook’s F8 conference. The Oculus Go will offer the same immersive VR/360 experiences without the cumbersome wires and at half the cost. This will prove to…

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Immersive Journalism takes one big step forward! CNN recently announced that their “CNN VR” app will be available on the new Oculus VR headset. They see the potential of immersive media, and you should too! #anewway #CNN #VR #virtualreality #oculus #journalism #immersion #welcometothefuture #storytelling #VRnews #vrproduction #vrmarketing #buffalo  

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Enter a new world in , the mechanism used to prepare Military members for the feeling of immense pressure felt under great depths of ocean water and the intensity of high altitudes! Crosswater captured a VR/360 view while filming at the CRESE center in UB’s School of Public Health and Health Professions. We are very…

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It’s no secret that we have a problem with prescription pain killers in this country. With VR, we can reduce consumption of pain killers for procedural pain and anxiety. Read this story about a 10-year-old, Blaine, who’s pain and discomfort was drastically reduced by allowing him to play immersive VR/360 video games during uncomfortable procedures.…

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Wow! Those are some big numbers. Crosswater has been active in the VR industry since 2014, and we are excited to see where the industry is projected to be in 8 years from now. You still have time to hop on board before its too late! Contact Crosswater at (716) 884-8486, crosswater.net, Facebook Messenger, or…

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Are you a VR skeptic? It may seem like something that you can write off as a market trend, but in reality, it will have more of a lasting impact than you may imagine. They key to its potential is its ability to immerse the viewer. Read the article to learn how the writer’s mind…

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According to this article in Forbes, 93% of teachers think that their students would be excited about learning in VR/360, and that it would be an effective tool in their education toolbox. This trend is beginning to pick up speed. From kindergarten to college, students are highly responsive to learning in Virtual Reality. Crosswater is…

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Order in the court! Do any aspiring lawyers want to see inside a Moot Court room class? See what you could be experiencing if you plan to attend the University at Buffalo School of Law. Crosswater captured this VR/360 view while filming at UB’s Letro Court Room. We are very excited to be creating immersive…

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“According to the Lancet commission on global surgery, the surgical workforce would have to double to meet the needs of basic surgical care for the developing world by 2030.” Those are big numbers. Educators in medical training see VR as a way to efficiently train large number of students simultaneously. Not only will this drive…

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