Crosswater goes where the action is! Enjoy the view of Oaxaca, Mexico through the lenses of Crosswater’s Immersive Director, Russell Vargo, who was on location capturing VR/360 footage and spatial audio for for Total Media VR‘s Red Trunk Project, a non profit organization that uses cultural artifacts to teach children how to be accepting and curious about other cultures.…

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Music to learn by… Dr. Lisa Jane Jacobsen and Dr. Chris Cohan are featured on NPR’s 88.7 WBFO for her unique approach to teaching Med students about how to communicate with and treat LGBT patients. She’s got an interesting and effective approach… through song! Crosswater was proud to have teamed up with the two professors.…

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There has been a shift in the ways that products and services are advertised to their target markets. Online, social media marketing has become hugely important for businesses, large & small, to cultivate a positive perception of their brands. Having professional media content is the critical difference that sets apart the pros from the amateurs.…

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As technology evolves, almost every industry adapts to the changes. Journalism is no exception to this rule. VR has provided a new platform for journalists and storytellers to communicate their messages. The unedited, realistic impact of immersive VR/360 experiences creates empathy towards the subjects of the stories, and bridges the gap of distrust between journalists…

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Oculus just announced their newest feature in VR: Oculus TV. This feature is for lovers of technology and entertainment. The app allows you to stream your favorite movies and TV shows to a flatscreen television in a virtual space. Oculus claims that it is equivalent to watching TV on a 180-inch screen. This is just…

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Are you or someone you know considering a career in medicine? The University at Buffalo is home to the brand new, cutting edge Jacobs School of Medicine and Biomedical Sciences, located right in the heart of the Buffalo Niagara Medical Campus. Let Emily, your UB tour guide, show you around the beautiful 8-story, $375 million…

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A new report finds that nearly half of colleges and universities in the US have integrated VR in some way. As accessibility and prevalence increase, and prices decrease, we will see this trend grow into a standard. Crosswater has been active in VR/360 education since its inception. Contact us at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger,…

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The use of Immersive VR/360 content for pain management in hospitals is one of the most innovative & valuable functions that this revolutionary media platform offers. It works by distracting patients during their routine, pain-inducing procedures by simply immersing them in VR/360 experiences. Not only does this reduce pain and discomfort, it offers us an…

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  With the many innovative uses for VR/360 content comes an array of specialized choices of Head Mounted Displays (HMD’s). The details of all the choices can get very specific and a bit overwhelming. Luckily, AdWeek has put together this guide to understand the choices on the market, and to help you become an informed…

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Is University life in your future? Visit SUNY’s University at Buffalo in Crosswater’s immersive VR/360 tours! This week we take you to the South campus, home to UB’s Nursing, Dental Medicine, Public Health, Pharmacy, Research of Special Environments, Exercise & Nutritional Sciences, and Architecture schools. Watch with your VR headset or on your phone! Step…

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