This year, a new iteration of VR hits the market, and will continue the progressing shift of VR into the mainstream. Standalone VR headsets are wireless, and are the first of their kind. Read the article to learn about market projections in the coming years as a result of these technological advances. #VR #virtualreality #mainstream…

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Take a look at UB’s new Jacob’s School of Medicine 21st century technology in action at their Behling Simulation Center, where medical students operate in a realistic hospital setting! Incredible experiential opportunities await the next generation of physicians, surgeons, nurses, and pharmacists! Crosswater has been capturing immersive VR/360 content to bring UB’s new beautiful downtown…

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It’s been 4 years since Facebook bought Oculus and heavily invested in VR. The next iteration of the Oculus VR headset is expected to be released in May at Facebook’s F8 conference. The Oculus Go will offer the same immersive VR/360 experiences without the cumbersome wires and at half the cost. This will prove to…

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Immersive Journalism takes one big step forward! CNN recently announced that their “CNN VR” app will be available on the new Oculus VR headset. They see the potential of immersive media, and you should too! #anewway #CNN #VR #virtualreality #oculus #journalism #immersion #welcometothefuture #storytelling #VRnews #vrproduction #vrmarketing #buffalo  

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Enter a new world in , the mechanism used to prepare Military members for the feeling of immense pressure felt under great depths of ocean water and the intensity of high altitudes! Crosswater captured a VR/360 view while filming at the CRESE center in UB’s School of Public Health and Health Professions. We are very…

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Wow! Those are some big numbers. Crosswater has been active in the VR industry since 2014, and we are excited to see where the industry is projected to be in 8 years from now. You still have time to hop on board before its too late! Contact Crosswater at (716) 884-8486, crosswater.net, Facebook Messenger, or…

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Are you a VR skeptic? It may seem like something that you can write off as a market trend, but in reality, it will have more of a lasting impact than you may imagine. They key to its potential is its ability to immerse the viewer. Read the article to learn how the writer’s mind…

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Order in the court! Do any aspiring lawyers want to see inside a Moot Court room class? See what you could be experiencing if you plan to attend the University at Buffalo School of Law. Crosswater captured this VR/360 view while filming at UB’s Letro Court Room. We are very excited to be creating immersive…

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Virtual Reality is for members of all generations! This picture is from our showcase at the Buffalo Museum of Science’s National Engineer’s Week. We showed our VR content to museum-goer’s of all ages, and they all had similar responses; curiosity and excitement! #VR #virtualreality #sciencemuseum #nationalengineersweek #360video #discover #experience #immersivemedia #buffalo #VRproduction #welcometothefuture #immersion #aNewWay…

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Have you ever wanted to grocery shop without leaving the comfort of your own home? Watch this video to see how VR makes it a possibility. Retail, grocery and online stores have been experimenting with this concept for the past couple of years, and we can expect to see its growing prevalence as VR headsets…

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