For a lot of kids, getting pricked by a needle during their vaccinations is a stressful and painful experience. VR can help remove a lot of the pain and fear that they experience at the doctor’s office. Watch this short video to see how pediatricians in Brazil have begun using VR to immerse kids into…

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“The intersection between emerging tech and surgery is a topic of high interest.” Today, the VR and AR healthcare industry is nearly a billion dollar industry, but according to Grand View Research, it will skyrocket to a $5.1 billion industry by 2025. Crosswater is dedicated to innovating new solutions to help doctors and their patients.…

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Are you interested in learning more about how Immersive media can benefit you? Do you have any experience with immersive media that you’d like to share with others? Crosswater is interested in your ideas, and we hope you’ll consider joining our new Facebook Group! We believe that creative collaboration is the key to everyone’s success,…

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VR/360 and AR technologies have already provided a much needed shake-up to the Healthcare industry, and its potential only keeps growing. From medical education to patient experience to medical research, the innovative power of Immersive media has allowed for visionaries to radically transform the Healthcare industry. Crosswater has been active in this transformation, and aims…

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Music to learn by… Dr. Lisa Jane Jacobsen and Dr. Chris Cohan are featured on NPR’s 88.7 WBFO for her unique approach to teaching Med students about how to communicate with and treat LGBT patients. She’s got an interesting and effective approach… through song! Crosswater was proud to have teamed up with the two professors.…

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The University of Buffalo’s Jacobs School of Medicine and Biomedical Studies opened late last year, opening new doors for its medical students with state-of-the-art medical equipment. This is a view from inside of The Surgical Skills Simulation Lab. Get a close up look of these future doctors as they discover what it is like to…

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Around the country and the entire world, medical professionals are finding new and exciting ways to utilize VR for improving health care. The most common applications include alleviating pain, dissipating fear, & offering more empathetic care. Crosswater is active in the VR/360 Medical community. Follow us on Facebook, Instagram, & LinkedIn to stay in the…

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Over history, emerging forms of media have taught us how to be more empathetic by delivering messages in increasingly effective ways. VR is no exception to that trend. The immersion experienced by VR users gives them more insight into the struggles of their fellow humans, and it also gives more insight to content creators about…

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Would you like to use a pain-killer without having to take dangerous pills? Virtual Reality makes it possible. Burn victims from around the world have found great value in using VR to reduce their pain and discomfort when their bandages are replaced. That simple process can become excruciatingly painful with severe burns. Take a look…

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Crosswater is the sole VR Production company used by the University at Buffalo to usher in a new era of immersive learning and marketing. In this picture, our VR producers Dan and Lauren are prepping the James Platt White Conference Room for its VR/360 debut. This seldom-recognized room is located in the UB Library, and is a…

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