Macy’s VR Shopping

Starting this summer, Macy’s will be selling furniture in VR. They join the growing list of retailers who have found a value in using VR/AR to keep up with evolving technological advances. Read the article to learn more and get ready to shop in VR! #business #efficient #VR #virtualreality #AR #aNewWay #innovative #immersive #thinkoutsidethebox #shopping #commerce #welcometothefuture https://www.theverge.com/2018/3/19/17138960/macys-vr-furniture-selling-in-store-summer-tablet-virtual-reality

VR & Empathy

Researchers have been studying the relationship between VR and empathy for 15 years. Their findings? VR creates experiences, and experiences create empathy. VR producers know this. It pushes us to create experiences that will have socially redeeming value. The power of VR can change how we think. #VRforGood #Virtualreality #innovative #prevalent #immersive #immerseyourself #welcometothefuture #buffalo #mediaproduction #VRproduction http://www.wired.co.uk/article/empathy-virtual-reality-jeremy-bailenson-stanford

VR/360 at the Bulls Game

Crosswater was courtside last night to capture the UB Bulls Men’s Basketball team clinch the top seed in the Mid-America Conference Tournament in VR/360! Congratulations to the Bulls! Catch their next game, when they take on the Bowling Green Falcons on Friday at 6pm.
#UB #basketball #NCAA #collegebasketball #sports #athletics #VR#buffalo #buffalobulls #numberone #VR #360video#mediaproduction #VRproduction #virtualreality #immersion#immerseyourself #welcometothefuture

Our Interns’ Project

Crosswater’s interns get thrown right into the action!
Here’s our energetic team of aspiring 3D modelers, Unity Developers and Immersive Media Producers who are working in pre-production to develop an original animated short in VR.
We are excited to see what these young minds can offer!
#VR #unity #unitydeveloper #intern #3dmodeler #360video #immersive#immersivemedia #virtualreality #creative #mediaproduction#VRproduction #buffalo #immerseyourself #welcometothefuture

 

VR/AR/MR Glossary

VR? AR? MR? Can’t keep up with all of these acronyms? Check out this article to learn the features and differences of this futuristic technology. #virtualreality #VR #AR #MR #360video #immersive #VRproduction #buffalo #newmedia #mediaproduction #multimedia #buffaloNY #welcometothefuture

https://www.foundry.com/industries/virtual-reality/vr-mr-ar-confused

 

Facebook’s VR Spaces

Mark Zuckerberg, CEO of Facebook, invested billions into Oculus’ VR technology. His mission? Create more social spaces for people to communicate through the new media platform. Read this article to understand the latest iteration of Facebook Spaces. #facebook #social #VR #virtualreality #oculus #headset #communicate #newmedia #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture https://www.engadget.com/2018/02/13/facebook-social-vr-app-spaces-groups/

Olympics in VR

Here is your guide to immersing yourself into the 2018 Winter Olympics. VR is now more commonly used in sports broadcasting because of its ability to immerse the viewer into the action. Try it out by watching the world’s best athletes on the world’s biggest stage. This article will provide you with the event schedules, platforms, and instructions on how to access the VR content. #immerseyourself #winterolympics #olympics #VR #VRsports #virtualreality #immersion #mediaproduction #multimedia #welcometothefuture

http://www.nbcolympics.com/news/experience-2018-winter-olympics-virtual-reality

VR & the Olympics

VR is helping us bring home the gold! The 2018 Winter Olympics start today. Read about how athletes have been using VR technology to help train for the big stage! #olympics #VR #virtualreality #VRtraining #training #innovative #immersion #immerseyourself #sportstraining #media #mediaproduction #VRproduction #buffalo #welcometothefuture

 

https://www.roadtovr.com/u-s-olympic-athletes-using-virtual-reality-train-events/

VR Education

Methods of education have remained constant for decades, and VR offers a much needed alternative to traditional learning. According to a study conducted by a university in China, “Students from each grade level achieved more progress by VR-based learning than traditional teaching.” This could have to do with the younger generation’s exposure to an over-saturated media landscape, and desensitization of media messages. Educators need media platforms that can offer immersive and potent content that breaks through the distractions of modern life. Crosswater is dedicated to providing immersive learning experiences to shape future generations. Contact Crosswater at (716) 884-8486, crosswater.net, Facebook Messenger, or LinkedIn to learn more. #learning #education #media #mediaproduction #multimedia #vr #virtualreality #immersion #experience #innovative #buffalo #modern #immerseyourself #welcometothefuture

https://uploadvr.com/chinese-vr-education-study/

Make Lemon Aide For Cerebral Palsy

Crosswater captured VR/360 Video of a heart warming experience at Make Lemon Aide For Cerebral Palsy Foundation’s gala featuring Mayo Alanen and Lauren Walier’s graceful and fluid performance of “The Swan”. Put on your VR headset and headphones to be immersed into the center of the stage to see their performance from the best seat in the house! Become engulfed in a dream inspired by Lauren Walier’s determination to Fight CP! Visit the foundation’s website to donate to this great cause: http://www.makelemonaide.org/donate #immerseyourself #360video #spatialaudio #mediaproduction #buffalo #VR #BeCourageous #TheSwan#CerebralPalsy #CPWarrior #FightCerebralCP