Take a look at UB’s new Jacob’s School of Medicine 21st century technology in action at their Behling Simulation Center, where medical students operate in a realistic hospital setting! Incredible experiential opportunities await the next generation of physicians, surgeons, nurses, and pharmacists! Crosswater has been capturing immersive VR/360 content to bring UB’s new beautiful downtown…

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Spring has sprung! This time we think it’s here to stay. Let this immersive VR/360 video give you a taste of the winter weather one last time before we welcome the warmth. Our Audio Engineer, Dan, captured this immersive VR/360 video on a snowmobile joyride. Crosswater is your one-stop-shop for all traditional and immersive media…

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Starting this summer, Macy’s will be selling furniture in VR. They join the growing list of retailers who have found a value in using VR/AR to keep up with evolving technological advances. Read the article to learn more and get ready to shop in VR! #business #efficient #VR #virtualreality #AR #aNewWay #innovative #immersive #thinkoutsidethebox #shopping…

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Researchers have been studying the relationship between VR and empathy for 15 years. Their findings? VR creates experiences, and experiences create empathy. VR producers know this. It pushes us to create experiences that will have socially redeeming value. The power of VR can change how we think. #VRforGood #Virtualreality #innovative #prevalent #immersive #immerseyourself #welcometothefuture #buffalo…

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Crosswater was courtside last night to capture the UB Bulls Men’s Basketball team clinch the top seed in the Mid-America Conference Tournament in VR/360! Congratulations to the Bulls! Catch their next game, when they take on the Bowling Green Falcons on Friday at 6pm. #UB #basketball #NCAA #collegebasketball #sports #athletics #VR#buffalo #buffalobulls #numberone #VR #360video#mediaproduction #VRproduction #virtualreality #immersion#immerseyourself #welcometothefuture

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Crosswater’s interns get thrown right into the action! Here’s our energetic team of aspiring 3D modelers, Unity Developers and Immersive Media Producers who are working in pre-production to develop an original animated short in VR. We are excited to see what these young minds can offer! #VR #unity #unitydeveloper #intern #3dmodeler #360video #immersive#immersivemedia #virtualreality #creative #mediaproduction#VRproduction #buffalo #immerseyourself #welcometothefuture  

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VR? AR? MR? Can’t keep up with all of these acronyms? Check out this article to learn the features and differences of this futuristic technology. #virtualreality #VR #AR #MR #360video #immersive #VRproduction #buffalo #newmedia #mediaproduction #multimedia #buffaloNY #welcometothefuture https://www.foundry.com/industries/virtual-reality/vr-mr-ar-confused  

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Mark Zuckerberg, CEO of Facebook, invested billions into Oculus’ VR technology. His mission? Create more social spaces for people to communicate through the new media platform. Read this article to understand the latest iteration of Facebook Spaces. #facebook #social #VR #virtualreality #oculus #headset #communicate #newmedia #mediaproduction #VRproduction #buffalo #immersion #welcometothefuture https://www.engadget.com/2018/02/13/facebook-social-vr-app-spaces-groups/

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Here is your guide to immersing yourself into the 2018 Winter Olympics. VR is now more commonly used in sports broadcasting because of its ability to immerse the viewer into the action. Try it out by watching the world’s best athletes on the world’s biggest stage. This article will provide you with the event schedules,…

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VR is helping us bring home the gold! The 2018 Winter Olympics start today. Read about how athletes have been using VR technology to help train for the big stage! #olympics #VR #virtualreality #VRtraining #training #innovative #immersion #immerseyourself #sportstraining #media #mediaproduction #VRproduction #buffalo #welcometothefuture   https://www.roadtovr.com/u-s-olympic-athletes-using-virtual-reality-train-events/

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