VR is Maturing

VR has reached a tipping point in its introductory process to our mainstream culture.

According to Gartner, a research company, VR is “rapidly approaching a much more mature stage, which moves it off the emerging technology class of innovation profiles.”

This comes as more and more people have adopted the limitless potential of using VR in all realms, not just for gaming and entertainment.

VR’s potential is exponential, and we at Crosswater cannot wait to see where it’s headed!

#VR #virtualreality #gartner #mature #innovation #technology #potential #immersion #360video #vrproduction #buffalo #welcometothefuture

https://skarredghost.com/2018/08/27/virtual-reality-is-reaching-a-mature-state-according-to-gartner/

Dan on a B-17

Crosswater’s Audio Engineer, VR/360 producer, and avid airplane enthusiast, Dan, had a chance to ride in a B-17 recently.
Here are some pictures that he captured on the ride. He brought along the Garmin VIRB to capture a VR/360 aerial view of Buffalo.
Stay tuned to Crosswater’s social media pages to see the exclusive Immersive VR/360 content from inside of the B-17.
#B17 #plane #vr #360video #immersive #experience #vrproduction #buffalo #welcometothefuture

Ending Simulation Sickness

For some who experience motion sickness, VR can be difficult to use for extended periods of time, if at all.

However, motion sickness caused by simulated VR/AR environments could soon be a thing of the past. Palmer Luckey, the founder of Oculus and creator of the first modern Virtual Reality headset which was unveiled in 2010, says that he is now working on solving this problem.

Read the article to see what he has to say about this, and other predictions he has about the VR industry.

#oculus #facebook #VR #simsickness #virtualreality #innovative #immersive #experience #vrproduction #buffalo #welcometothefuture

https://www.pcgamer.com/palmer-luckey-believes-hell-have-a-cure-for-vr-motion-sickness-by-the-end-of-the-year/

VR/360 with UB

Crosswater’s partnership with the University at Buffalo has yielded some exciting results!

Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed at integrating VR into MOOC’s (massive open online course).

The project has been well received so far, and has created more opportunities to integrate VR into MOOC’s in the future, at UB and beyond!

Thanks to everyone on the team who was able to accomplish so much in such little time. Read the article to learn more about the exciting partnership.

#VReducation #EDchat #UB #buffalo #VRproduction #VR #virtualreality #immersion #education #learning #onlinelearning #welcometothefuture

http://www.buffalo.edu/news/releases/2018/08/021.html

VR Marketing

Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up.

75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons.

And it works, too. Read this brief article and learn about some of the ways that Immersive Media is being used to enhance brands’ and products’ market reach.

The creative house here at Crosswater can help you every step of the way, from the birth of the idea to the final product. Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to start developing creative solutions to your marketing challenges.

#VR #virtualreality #VRmarketing #aNewWay #business #immersive #immersivemedia #VRproduction #buffalo #innovative #creative #brand #welcometothefuture

https://digitalmarketinginstitute.com/en-us/blog/2018-01-19-7-examples-of-successful-virtual-reality-marketing

VR To Reduce Biases

VR has been dubbed, ‘The Ultimate Empathy Machine,’ for its ability to present new perspectives to its viewers.
 
This is an important quality, which is why the University of North Carolina has been using VR to teach its students cultural competencies to reduce any natural biases.
 
“In an era ripe with mistrust and fear, it’s easy to set empathy aside.” Read the article to find out more about how this research was conducted.
 
Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn for any of your VR/360 production needs, or if you’re curious about what Immersive media can offer you.
 
#immersive #immersivemedia #VR #vrproduction #empathy #360video #experience #buffalo #virtualreality #VReducation #education #welcometothefuture
 

VR Prosthetics

VR’s potential continues to prove it has no limits.
Watch this short video by Mashable to learn how researchers are using VR to help patients visualize and get a feel for their prosthetic limbs to become more comfortable with them.
#VR #Virtualrealuty #medicalresearch #VRmedical #immersion #innovative #visualize #technology #science #buffalo #VRproduction #welcometothefuture

VR Shopping at Walmart

Retail giant Walmart is filing for patents that imply its dedication to VR being apart of its business strategy in the future.

Imagine, entering a virtual store from the comfort of your living room. You can travel up and down the aisles, grab items and put them in your cart. At the end, you check out just like you normally would, and your products are shipped to you later that week.

That is the future that Walmart envisions for its customers. Just another way that VR is being deeply integrated into the fabric of our society.

#walmart #VR #vrproduction #360video #immersion #VRshopping #experience #welcometothefuture

https://www.retaildive.com/news/walmart-patent-filings-hint-at-vr-shopping-experience/530431/

Crosswater’s Floating VR/360 Rig

The powers of levitation are at work with Crosswater’s floating VR/360 rig! Can you figure how it’s done?
If you want the answer to this new technique, reach out to Crosswater’s Immersive VR/360 engineers Dan and Lauren at crosswater@crosswater.net for details.
 
In this scenario, the team is preparing to capture a University at Buffalo School of Nursing delivery and postpartum simulation for nursing students Behling Simulation Center at Jacobs School of Medicine and Biomedical Sciences.
 
The University at Buffalo is ahead of the curve in using VR/360 for medical and higher education and Crosswater is proud to be a part of their innovative approach to teaching and learning.
 
#immersive #VR #360video #spatialaudio #vrproduction #omnipro #gopro #UB #medical #education #nurse #welcometothefuture

Facebook Spaces

Your social media experience could shift in the near future because of, you guessed it, VR.
Since purchasing Oculus in 2014, Facebook has been working on integrating VR into their platform with the virtual hangout spot, Facebook Spaces. Mark Zuckerberg has even presented the goal to get 1 billion people in VR on Facebook.
Stay tuned for all of the exciting advancements that are on the horizon!
#facebookspaces #VR #virtualreality #socialmedia#immersive #360video #VRproduction #Buffalo#welcometothefuture
https://www.news.com.au/technology/online/social/the-way-we-hang-out-on-social-media-could-look-and-feel-very-different-soon/news-story/06324534d7531057a08fdff01d113616