The ways in which VR innovates mundane tasks are seemingly endless. Take a took at this article and video about a Dublin-based start-up called MeetingRoom, who are bringing a whole new tool box to businesses. They are using VR to revolutionize outdated conference calls with a virtual room equipped with interactive capabilities. They will provide…

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Crosswater is the sole VR Production company used by the University at Buffalo to usher in a new era of immersive learning and marketing. In this picture, our VR producers Dan and Lauren are prepping the James Platt White Conference Room for its VR/360 debut. This seldom-recognized room is located in the UB Library, and is a…

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Crosswater is your one-stop-shop for all of your Immersive Media needs. Our VR/360 content is fully immersive, bolstered with 360 video and spatial audio. Follow and share our social media pages and explore our website to discover what traditional or immersive media experiences Crosswater can create for you. #media #production #buffalo #mediaproduction #multimedia #videoproduction #audioproduction…

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EdTech put together a Top 5 list of budding technologies in Higher Education that are innovating the way that students learn. Virtual Reality made the list, and the content that Crosswater has been creating with the University at Buffalo was referenced in their explanation! We are always honored when our VR/360 content helps to push…

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In VR, many factors contribute to the immersion felt by the viewer. Similarly to traditional video, the audio in VR is often overlooked. Spatial audio responds to where you look in your VR headset, meaning that you can hear sounds all around you in the 360 degree environment. Crosswater specializes in spatial audio and VR/360…

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As Virtual Reality gains mainstream recognition, we continue to see its usage become more prevalent in many areas. This article outlines how art museums have adopted the technology after seeing the value of displaying VR art exhibits. As one museum-goer put it, “in the museum setting, it’s about surrendering yourself to the vision of the…

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The University at Buffalo School of Management Center for Entrepreneurial Leadership is working to unlock their students’ potential and advance careers. This is a view from inside of Blackstone LaunchPad at University at Buffalo, a program designed to introduce entrepreneurship as a viable career path. Crosswater’s VR/360 team has been actively creating immersive experiences at UB, and there…

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Looking ahead, we see a world filled with new inventions. Currently, all signs point to the future prominence of self-driving vehicles, and with that, another opportunity for VR. Apple has applied for a patent for their VR application, which they claim could reduce motion sickness in cars as we move into a new era of…

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Haptic technology is paired with VR to create a fully immersive experience. If you are not familiar, haptic gloves vibrate on your hands sending you the illusion of touch, bringing sensations of touching tangible objects in a virtual space. Now, this technology is being used to provide the visually-impaired their first opportunity to have a…

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This year, a new iteration of VR hits the market, and will continue the progressing shift of VR into the mainstream. Standalone VR headsets are wireless, and are the first of their kind. Read the article to learn about market projections in the coming years as a result of these technological advances. #VR #virtualreality #mainstream…

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