VR Helping NFL Players

Football season is officially underway! So is the discussion surrounding concussions, and analytic methods to making the game safer for players.

Crosswater is an advocate for using eye tracking in VR to capture analytics and gain quantitative insights. New developments in Virtual Reality eye-tracking technology provide team doctors with fast and accurate measurements of brain health to give players a greater understanding of the risks associated with entering back into play too quickly after a head injury.

Hall of Fame San Francisco 49ers QB, Steve Young, whose career was cut short by a concussion, advocates for this new method, calling it “empowering” to players who can now make informed, game-time decisions regarding their brain health.

#VR #virtualreality #analytics #concussions #football #NFL #headinjury #brainhealth #eyetracking #innovative #steveyoung #technology #welcometothefuture

https://www.mercurynews.com/2018/09/10/former-49ers-star-touts-virtual-reality-in-fight-against-concussions/

POCUS Collaboration

Crosswater welcomed Inteleos’ Director of Conceptual Research and Design, Elizabeth Santana and Dr. Rubens Pessanha from the Point-of-Care Ultrasound Certification Academy where they joined the Crosswater team and UB Graduate School of Education’s Dr. Richard Lamb for an afternoon of creative brainstorming on the benefits of immersive training and learning.

To learn more about how you can get accredited, and see why Point of Care Ultrasound has gained adoption on a global scale, visit https://www.pocus.org/

#POCUS #ultrasound #medical #MedicalVR #innovation #creativity #immersive #UB #VRproduction #buffalo #VRtraining #VRlearning #welcometothefuture

VR Education

VR has made revolutionary strides in education.

The immersion offered by VR/360 media content has the potential to increase information retention, improving the effectiveness of teaching.

This article breaks down advantages and benefits of all aspects associated with using VR/360 content for education.

Crosswater specializes in VR education for all grade levels. Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn for more information about what VR/360 can offer you.

#VReducation #VR #Virtualreality #training #VRtraining #aNewWay #immersive #experience #memorable #VRproduction #buffalo #welcometothefuture

https://www.eschoolnews.com/2018/07/16/how-wearables-ar-and-vr-help-students-develop-sel-skills-part-1/2/

VR Training

Today is Labor Day. At Crosswater, we’re thinking about how the future of training workers is shifting with the introduction of VR into the workplace.

Research has backed the claims that VR creates much more memorable experiences than traditional video. That is why so many businesses across all realms of industry have chosen VR as an effective alternative to traditional training methods.

Read about some of the research here: https://www.td.org/insights/research-backs-benefits-of-vr-training.

Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn for more information, or if you’re curious about the advantages of VR for training purposes.

#VR #Virtualreality #training #VRtraining #aNewWay #immersive #experience #memorable #VRproduction #buffalo #welcometothefuture

VR EDUCATION

While consumer adoption of VR/360 technology has been a bit slower than expected by industry experts, there is one use that continues to see steady growth; Education.
 
Facebook owned, Oculus, is reconfirming the industry’s dedication to using Immersive media to revolutionize educational standards around the world. Recently, they announced that they are providing Oculus Rift and Oculus GO headsets to schools around the world, to familiarize teachers with using the technology, and continue to measure the effectiveness of this method.
 
Crosswater has been dedicated to the use of Immersive VR/360 content in education for years. Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn for more information, or if you’re curious about the advantages of VR in Education.
 
#VR #education #learning #EDchat #immersive #360video #mediaproduction #VReducation #virtualreality #experience #oculus #facebook #school #vrproduction #buffalo #welcometothefuture https://www.theverge.com/2018/8/28/17792166/oculus-vr-rift-go-headsets-education-classrooms-taiwan-japan-seattle

VR is Maturing

VR has reached a tipping point in its introductory process to our mainstream culture.

According to Gartner, a research company, VR is “rapidly approaching a much more mature stage, which moves it off the emerging technology class of innovation profiles.”

This comes as more and more people have adopted the limitless potential of using VR in all realms, not just for gaming and entertainment.

VR’s potential is exponential, and we at Crosswater cannot wait to see where it’s headed!

#VR #virtualreality #gartner #mature #innovation #technology #potential #immersion #360video #vrproduction #buffalo #welcometothefuture

https://skarredghost.com/2018/08/27/virtual-reality-is-reaching-a-mature-state-according-to-gartner/

Dan on a B-17

Crosswater’s Audio Engineer, VR/360 producer, and avid airplane enthusiast, Dan, had a chance to ride in a B-17 recently.
Here are some pictures that he captured on the ride. He brought along the Garmin VIRB to capture a VR/360 aerial view of Buffalo.
Stay tuned to Crosswater’s social media pages to see the exclusive Immersive VR/360 content from inside of the B-17.
#B17 #plane #vr #360video #immersive #experience #vrproduction #buffalo #welcometothefuture

Ending Simulation Sickness

For some who experience motion sickness, VR can be difficult to use for extended periods of time, if at all.

However, motion sickness caused by simulated VR/AR environments could soon be a thing of the past. Palmer Luckey, the founder of Oculus and creator of the first modern Virtual Reality headset which was unveiled in 2010, says that he is now working on solving this problem.

Read the article to see what he has to say about this, and other predictions he has about the VR industry.

#oculus #facebook #VR #simsickness #virtualreality #innovative #immersive #experience #vrproduction #buffalo #welcometothefuture

https://www.pcgamer.com/palmer-luckey-believes-hell-have-a-cure-for-vr-motion-sickness-by-the-end-of-the-year/

VR/360 with UB

Crosswater’s partnership with the University at Buffalo has yielded some exciting results!

Along with UB’s School of Engineering and Applied Sciences, University at Buffalo College of Arts and Sciences, The UB Center for Educational Innovation (CEI), The Center for Industrial Effectiveness, IBL Education, and Docola, Crosswater has produced the VR/360 content for a project aimed at integrating VR into MOOC’s (massive open online course).

The project has been well received so far, and has created more opportunities to integrate VR into MOOC’s in the future, at UB and beyond!

Thanks to everyone on the team who was able to accomplish so much in such little time. Read the article to learn more about the exciting partnership.

#VReducation #EDchat #UB #buffalo #VRproduction #VR #virtualreality #immersion #education #learning #onlinelearning #welcometothefuture

http://www.buffalo.edu/news/releases/2018/08/021.html

VR Marketing

Do you want to find a way to market your products to new audiences with innovative techniques? If so, Virtual Reality Marketing is a route that you cannot pass up.

75% of the world biggest brands have already adopted VR/360 to expand their marketing horizons.

And it works, too. Read this brief article and learn about some of the ways that Immersive Media is being used to enhance brands’ and products’ market reach.

The creative house here at Crosswater can help you every step of the way, from the birth of the idea to the final product. Contact Crosswater at (716) 884-8486, crosswater@crosswater.net, Facebook Messenger, or LinkedIn to start developing creative solutions to your marketing challenges.

#VR #virtualreality #VRmarketing #aNewWay #business #immersive #immersivemedia #VRproduction #buffalo #innovative #creative #brand #welcometothefuture

https://digitalmarketinginstitute.com/en-us/blog/2018-01-19-7-examples-of-successful-virtual-reality-marketing