SpaceX VR

The founder of Tesla and SpaceX, Elon Musk, announced that SpaceX’s manned mission to orbit the moon and return safely to Earth will be equipped with a VR live stream, allowing you to immerse yourself into history as it’s being made.

Musk, who is widely regarded as one of the most innovative and influential business magnates of his generation, shows a commitment to immersive VR/360 media with this announcement.

He released few details, but claimed that the goal is to be ready for the mission by 2023. VR/360 technology is progressing so rapidly that it’s hard to predict where it may be in 5 years, but he’s got enough faith in the technology to make it apart of what will be one of his greatest accomplishments.

#VR #virtualreality #spaceX #tesla #elonmusk #space #moon #orbit #360video #immersive #welcometothefuture

Music Therapy

Music and a healthy mind go hand-in-hand!

“Research has con­firmed that music has both psy­chological and physiological effects,” according to UC Berkeley’s article about music’s therapeutic value. Crosswater’s co-founder and composer, John Michael Adamo, knows this well, and has been composing music designed to comfort patients suffering from Dementia and Depression for an ongoing project with our Canadian healthcare partners, Primacare Living Solutions.

Contact Crosswater at (716) 884-8486,, Facebook Messenger, or LinkedIn to learn how the power of music can have profound impacts, and how John may be able to help create the perfect soundscape to fit your specific needs.

#music #musictherapy #mediaproduction #buffalo #sounddesign #soundscape #research #musicproduction #composer

VR Therapy

Did you know that 19 million US adults struggle with phobias every day of their lives?
Therapists have started using VR/360 technology to expose these people to their greatest fears, teaching them that the initial panic will pass and that they are strong enough to handle the physical reactions that result from irrational fear.
VR therapy is in the preliminary stages of research to find conclusive scientific evidence that the method is an effective way to deal with irrational phobias. However, personal anecdotes from subjects of the therapy method have been overwhelmingly positive thus far.
Take a look at this video by the Associated Press, which explains some examples of how this method has helped people suffering from phobias.
#VR #virtualreality #phobia #AP #medicalresearch #VRtherapy #immersion #welcometothefuture

Dog Tries VR

Here’s your daily dose of cute.

Even our furry friends enjoy immersive VR/360! It looks like we have an entirely new audience to create VR/360 content for! Just look at how happy he is!

#VR #doglovers #cutedog #experience #cute #virtualreality #immersive #welcometothefuture

Therapeutic VR

Enjoy the soothing serenity of this tranquil scene in VR/360!

Crosswater’s west coast Immersive Director and adventurer, Russell, continues to explore engaging landscapes to add to Crosswater’s immersive content library. This scene is from his rugged hike to Goat Rocks Lake, in Washington State, where Russell earned the new moniker, “Virtual Sherpa”! Stay tuned for glimpses of the many other stunning landscapes and parks, and educational content, that Crosswater’s teams have captured in Immersive VR/360 video.

Keep an eye out for our upcoming announcement on where you’ll be able to access our library of experiences for medical and higher education, training, mindfulness programs, and other therapeutic applications. What stock VR/360 footage would you like to see in the library? We welcome your thoughts!

View on Facebook:

#VR #immersive #virtualreality #stockfootage #spatialaudio #washingtonstate #GoatRocksLake

VR Shopping

Since VR’s introduction to mainstream society, developers have found endless practical applications for the technology to be integrated into our everyday lives.
One of the newest Virtual Reality crazes is its introduction to retail and online shopping markets. VR bridges the gap between in-store and online purchasing by allowing people to get the department store experience inside of a VR headset from the comfort of their own homes. Some of the biggest retailers and online stores have jumped on the opportunity to integrate VR into customer experiences because it is clearly evident that this technology will usher in a new era of shopping.
Check out this Forbes article to learn more about what you may be able to expect.
#VR #virtualreality #onlineshopping #retailshopping #VRshopping #walmart #amazon #expereince #immersive #innovative #buffalo #VRproduction #welcometothefuture

VR/360 at UB

VR is alive and prospering in the UB Community!
Crosswater and members of UB Faculty, will be demonstrating the educational opportunities for immersive media at the University at Buffalo Center for Educational Innovation’s first ever ‘Technology Showcase’.
The showcase will highlight Crosswater’s partners at the Graduate School of Education, University at Buffalo, the Jacobs School of Medicine and Biomedical Sciences, as well as examples from the Computational and Data Enabled Science and Engineering Program and the University at Buffalo College of Arts and Sciences, all of whom have integrated immersive technological innovations into their curriculum.
If you’re interested in learning the possibilities, The Technology Showcase runs from 11 a.m.-1 p.m. Friday in the Faculty Collaboration Studio, 6 Norton Hall, North Campus. RSVP’s are appreciated but not required —>
University at Buffalo School of Law University at Buffalo School of Engineering and Applied… University at Buffalo School of Nursing
#Virtualreality #VR #innovative #MedicalVR #innovation #creativity #immersive #UB #VRproduction #buffalo #VRtraining #VRlearning #welcometothefuture

Medical VR

Virtual Reality attracts a lot of attention because of its many uses in the medical field.
Along with training future doctors, VR has found success as means of ‘distraction therapy’ and pain management for people suffering from a range of conditions, from PTSD to cancer.
Take a look at this article for a brief overview of VR’s potential in medicine. Crosswater is active in the medical VR community, taking an innovative approach to offer new solutions to old problems.
Contact Crosswater at (716) 884-8486,, Facebook Messenger, or LinkedIn for more information about how VR/360 can be implemented to improve medical experiences, for patients and doctors.
#Medical #VR #MedicalVR #virtualreality #healthcare #potential #immersive #experience #transform #innovation #VRproduction #ARproduction #Buffalo #welcometothefuture

VR Helping NFL Players

Football season is officially underway! So is the discussion surrounding concussions, and analytic methods to making the game safer for players.

Crosswater is an advocate for using eye tracking in VR to capture analytics and gain quantitative insights. New developments in Virtual Reality eye-tracking technology provide team doctors with fast and accurate measurements of brain health to give players a greater understanding of the risks associated with entering back into play too quickly after a head injury.

Hall of Fame San Francisco 49ers QB, Steve Young, whose career was cut short by a concussion, advocates for this new method, calling it “empowering” to players who can now make informed, game-time decisions regarding their brain health.

#VR #virtualreality #analytics #concussions #football #NFL #headinjury #brainhealth #eyetracking #innovative #steveyoung #technology #welcometothefuture

View From Inside a B-17

Get ready to go back in history with Crosswater’s VR/360 producer and avid aviation enthusiast, Dan, as he takes us on his adventure in a B-17 bomber, known as the “Flying Fortress” during WW II.

Join Dan as he explores inside the aircrafts multiple turrets and captures a birds eye view of the terrain below and the skies above!

Many thanks to the US Air Force and the Niagara Falls Air Base for allowing us to capture this immersive video, and share it with you.

Wear a VR headset and headphones for the most immersive experience! Like, follow and share Crosswater’s Social Media pages to stay connected and be the first to know about our exclusive VR/360 content.

#B17 #plane #vr #360video #immersive #experience #vrproduction #buffalo #welcometothefuture