Here is your guide to immersing yourself into the 2018 Winter Olympics. VR is now more commonly used in sports broadcasting because of its ability to immerse the viewer into the action. Try it out by watching the world’s best athletes on the world’s biggest stage. This article will provide you with the event schedules,…

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Have you ever wanted to grocery shop without leaving the comfort of your own home? Watch this video to see how VR makes it a possibility. Retail, grocery and online stores have been experimenting with this concept for the past couple of years, and we can expect to see its growing prevalence as VR headsets…

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Saddle up! Crosswater produced a promotional 360 video in VR for the Lothlorien Therapeutic Riding Center in East Aurora, NY. Lothlorien is a non-profit organization that offers opportunities for the disabled to find comfort on horseback. Take a step inside of their beautiful facility and learn about the benefits that they offer to their riders…

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Have you ever thought about how far medical technology has come? Have you considered what new advancements are still to come? Well, the future is here. Companies are using futuristic, VR technology to simplify complex surgery, manage rehab, relieve pain, soothe social anxiety associated with autism, train the doctors of the future and much more.…

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It seems like with just the blink of an eye, VR has invaded another industry. From medicine, to entertainment, to education and training; VR is revolutionizing the way that we experience media content. Now, SeaWorld in Orlando has introduced a roller coaster equipped with VR goggles that send riders on an immersive roller coaster ride!…

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VR is helping us bring home the gold! The 2018 Winter Olympics start today. Read about how athletes have been using VR technology to help train for the big stage! #olympics #VR #virtualreality #VRtraining #training #innovative #immersion #immerseyourself #sportstraining #media #mediaproduction #VRproduction #buffalo #welcometothefuture   https://www.roadtovr.com/u-s-olympic-athletes-using-virtual-reality-train-events/

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Virtual and Augmented reality are commonly used by doctors for medical research and training. Take a look at this article to get some insight into the new, exciting methods being employed by medical professionals. Crosswater is heavily involved in the production of VR content for medical applications. Contact Crosswater at (716) 884-8486, crosswater.net, Facebook Messenger,…

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We all know VR as a media platform that facilitates full ‘immersion’, but there are still steps to take to reach full ‘presence.’ One of the most interesting of these advancements was recently debuted at the Sundance Film Festival. HaptX gloves use haptic technology to to simulate touch. Stimulation of the sense of touch, paired…

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Businesses and organizations across all industries are commonly using VR to train their employees. Offering realistic and immersive trials can give people an understanding of what a job entails, and give them a sense of the job experience before even starting. This video from UPS outlines why they believe that VR is a valuable tool…

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Methods of education have remained constant for decades, and VR offers a much needed alternative to traditional learning. According to a study conducted by a university in China, “Students from each grade level achieved more progress by VR-based learning than traditional teaching.” This could have to do with the younger generation’s exposure to an over-saturated…

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